6770 NE Century Blvd Hillsboro, OR 97124
6770 NE Century Blvd Hillsboro, OR 97124
 
  Powerful Print Solutions
Pristine offset printing, and quick turn-around digital printing ensures your project looks good and arrives on time – even under the tightest deadlines.
  Powerful Web portal Solutions
Combine personalization, innovative ordering, integrated marketing, with customizable 24-hour / world-wide ordering access right from your desktop! Now connecting users and assisting in managing brand assets is just a click away!
  Powerful Project Management
We will manage complex projects from direct mail, content data management, mailing lists, variable assembly, packaging and delivery. We do it all!
  Powerful and Effective Direct Mail
We will print, fold, bind and mail. Being a qualified supplier to the US Postal Service, we will connect your marketing with your customer list. These are complex tasks we do to take the worry off of you.
  Powerful branding through Self Promotion
We can apply your brand to all kinds of surfaces. From t-shirts and jackets to vehicles, pens, frisbees, cups and.. well, pretty much anything. We do much more than just apply ink to paper.
  Powerful On Demand Fulfillment
We can reduce your overhead, track your items and maintain a tight inventory. Whatever time or day, we can process your orders with our automated online ordering, allowing you to meet your client’s and dealer’s expectations.
  Powerful Packaging
The world is 3-D. And we have the technology to design, construct, die-cut and deliver a full range of packages created to your exact specifications in all kinds of materials.
  Powerfully Easy
Our tech savvy and obsession over print never gets in the way of our most important business practices: being honest, doing the right thing and being approachable and accommodating. Being friendly, knowledgeable professionals has always been key to keeping our customers happy.

Come visit. Take the tour. We’d love to have the opportunity to show you just how powerful a printing partner can be.
  • Stacy Henderson, President, Kmotion, Inc.
    Stacy Henderson, President, Kmotion, Inc.

    Having worked with Lithtex for several years, we rely heavily on their expertise and proactive problem solving. We have worked with multiple printers and print reps, and always feel confident using Lithtex as our go-to, as their knowledge and expertise are clearly superior in a very competitive industry.

Marketing 101: What to Avoid

When marketing for your small business, there’s a number of things you should do. You should hire a designer to do graphic work, you should define your own brand, you should develop a campaign plan and so on and so forth. However, you’re not often told what you shouldn’t do.

The truth is, when it comes to marketing savviness, there’s a variety of practices to definitely avoid. These can be common mistakes or specific scenarios, but they all fall into the category of Marketing 101: WHAT NOT TO DO. If you’re still unsure about what you should avoid while marketing for your small business, check out these top categories.

Lack of Self-Promotion
The idea “My small business doesn’t need any marketing” is a long and archaic concept which should be erased from your brain database indefinitely. The fact is any business wanting to make money should have a marketing and promotion strategy.

You may believe your product or service can speak for itself, and people will naturally come through word of mouth. While this may be partially true, nothing is going to bring in customers more than your own promotion. In other words, your business should sell your business.

Undefined Target Audience
Consider your ideal customer. Someone who fits your business values perfectly, who loves every single product and who would be willing to spend quite a bit of money with your organization. What do they look like? How do they act? How would you define them?

If you’re not sure who your target audience is, develop a plan as soon as possible. An undefined target audience can make your marketing campaigns appear scattered and uncertain, leaving your business looking unorganized and unreliable.

Social Media Ignorance
There’s no way around it: social media is here to stay. That means if you want your business to stay, then social media marketing needs to be a staple. Help your organization out by avoiding social media ignorance.

This means creating a Facebook page for your business, and depending on your target audience, a Twitter or Instagram as well. Not only will you be meeting your customers on a more personal level, but you gain free promotion and increased search engine rankings.

Aggressive Email Blasts
If your small business utilizes email marketing, wonderful. Keep it up! According to Entrepreneur.com, email marketing for mid-size businesses offers a 246% return on investment. However, make sure to be careful about how the emails go out.

An unregulated email blast to all of your subscribers can leave customers feeling more isolated than engaged, and before you know it you have consumers leaving your list. Practice audience segmentation of topics and avoid overdoing timely emails.

False Promises
Above all, when marketing for your small business, avoid making any false promises to customers or clients. False promises can negatively affect your company’s response rate by clients and brand affinity.

For example, if you advertise fast and effective service but fail to treat customers in the same way, potential clients will be unconvinced your business can come through for them. When developing a marketing plan, be clear and concise, while avoiding any confusion or falsity.

Marketing is an important part of any small business plan, so make sure to take it under careful consideration. Decide on what your marketing strategy should consist of, but be reminded of what it shouldn’t as well. Then you can be certain of your business success.