Digital Signage Provides Another Opportunity to Attract Customers
Posted on 04/11/2011
Technology continues to change the way businesses interact with their customers. About the only time a small business thinks of their signage is when they first open their doors. But, signage is a great marketing tool that shouldn’t be ignored. You’ve probably noticed many companies adopting digital signage at their locations. As the cost of digital signage becomes more accessible, it may be a wise investment for your own business. Here are some good reasons to consider digital signage.
If you want to see digital signage in action, you can check out national companies like Starbucks, McDonald’s or Pepsi, all of which use digital signage in various ways. Small businesses don’t operate with a marketing budget of those big brands. But, there are entry-level options. Digital signage comes with a large upfront cost, but can realize a positive ROI over time.
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