How Not to Use “Super Bowl” in Your Marketing and Promotions
Posted on 01/28/2013
As the Big Game approaches on February 3, marketers everywhere are getting excited about the sales and hype surrounding the Super Bowl. The mass media coverage of the Super Bowl and the consumerism that surrounds it is a recipe for success in many industries.
But be warned: as much as you might want to, it’s actually taboo to use the term “Super Bowl” in any of your marketing. That means that any commercials, contests, giveaways or events that you throw have to avoid the term “Super Bowl.” Let us explain.
Protecting a Trademark
Other Things You Should Avoid
The Good News
Some even better news is that you will probably benefit from the Super Bowl even if you don’t explicitly reference the Super Bowl in your promotions. The Super Bowl is a big enough cultural event that you can bet your bar will be full of people wanting to watch the game, even if you don’t make an attempt to promote it at all. Just make sure the Big Game is playing on a screen or two.
Provided those screens are less than 55” diagonally, of course.
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