Whitepapers
The team members here at Lithtex take pride in being the experts in our industry. That’s why when clients and other people in our industry want to know more, they turn to us—and we’re happy to help.
We’ve compiled a library of several white papers articles our staff has written that we thought you might find valuable. They cover a wide range of printing and business solution - related topics, from deciphering paper stock to harnessing the potential of variable image printing. Feel free to browse through our white papers - and don’t hesitate to let us know if you have any follow - up questions or would like to learn more.
- Going Beyond Ink and Paper
- It’s the savvy businessperson who recognizes the power of full-service printing as a tool for making business happen. This successful person understands how to see beyond printing as a commodity production service, and seeks ways to turn printing into a strategic process that impacts his business.
- Direct Mail Paper Stock 101
- When printing a direct mail campaign, you spend hours writing and designing the perfect piece. But how much time do you spend on the paper selection? Choosing the right paper, with the right finishing touches, is as important to a successful mailing as the message. Here, are some key factors to discuss with your printing partner before your next mailing.
- How Integrated Printing Services Can Lower Your Cost of Customer Acquisition
- Teaming up with your full-service printing partner, you can develop streamlined business solutions that lower that costs you incur to gain new customers.
- Maximizing Variable Image (VI) Printing Technology For One-To-One Marketing
- VI Printing is the ability to digitally print pieces with multiple custom configurations of data - graphic or textual - within the same print run by following custom instructions from a database. The result is a print run of hundreds or even thousands of completely customized and unique pieces.
- Personalization: More Than Inserting a Name
- But what marketers need to remember is that personalization is not so much a printing advancement as it is a communication revolution.
- Streamlining Print and Inventory Management with Web-Based Fulfillment Systems
- Streamlined print and inventory management is the ability to partner with only one vendor for all your needs - in a scalable manner. Why is this so important? Because the fewer the vendors you use, the easier it is for you to manage, the most cost-effective it is, and the less room there is for error.