Lithtex Printing Solutions

Sell Yourself at Your Next Job Interview

Sell Yourself at Your Next Job Interview

We’ve all been there before. You sit across the table from a potential employer, nervous but hopeful that you do well enough to be considered. They ask you a question, and suddenly your mind goes completely blank. Why would you be a good fit for this job? What are your biggest strengths? For some reason, you can’t seem to think of any.

Interviewing with potential employers can be a daunting, and even slightly terrifying, task. Especially if it’s a job you’re incredibly interested in, the interview process can be overwhelming. Luckily, there are ways to make the process go smoother. Whether you’re in the market or you’ve had the same job for years, preparing for an interview is never a bad decision. Here’s how to sell yourself at your next job interview.

1. Know your audience.
First and foremost, it’s important to do your research on the company and interviewers—if you know who they are—before going in for the interview. You wouldn’t try and sell a product without knowing who your target audience was, so you definitely don’t want to try and sell yourself without knowing who your interviewers are.

Look up information about the company online, and then bring it up during the interview. This will (1) give you points to connect with your interviewers on, and (2) show that you care enough about the job to put in a little extra effort. When you know your audience, you’ll feel more comfortable talking and building a relationship, rather than trying to sell yourself to people you barely know.

2. Market your brand.
Once you know your audience, your next step is in marketing your brand. Again, imagine you’re selling a product. Your product has to have a brand, a certain image that draws consumers in and helps them identify your product as your own. In an interview, you are the product, so brand yourself. Are you strong and confident? Perhaps kind and gentle, or direct and a little sassy.

The most important part is recognizing your own character strengths and then playing those up as your brand. Be sure your outfit is inline with the image you want to portray, along with your resume, cover letter and business card. Every aspect of yourself should demonstrate your brand and who you are throughout the interview.

3. Be a solution to a problem.
If a company is interviewing potential new employees, that means they have a need to fill. Ask yourself: how can you fill the need? During the interview process, you want to demonstrate how you fill the need vastly more than other interviewees, so, be a solution to the problem. Do your research on both the position and the company, and any potential issues the company may have. Then, come up with ideas before the interview on how you can create a solution. When you demonstrate your skills to the company during the interview, they’ll be more inclined to hire you when they see how you can help them.

4. Show your stories.
And finally, one of the biggest rules of marketing: stories sell. During your interview, do more than just tell why you’re a good candidate. Show them why you matter by providing engaging, thought-provoking, examples-driven stories. Not only will this build a real connection and make you seem more personable, but it will truly sell yourself to the interviewers. Do you have an example of work you’ve done in the past? Tell the story behind it, what lead up to it and what you learned from it. Interviewers will feel more connected and buy your product—you.

Whether you’re still looking for a job or are happily employed, it’s never too early to learn how to nail an interview. Try out some of these marketing tactics at your next job interview and sell yourself to a potential employer.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com