6770 NW Century Blvd Hillsboro, OR 97124
6770 NW Century Blvd Hillsboro, OR 97124

Powerful Print Solutions

Pristine offset printing, and quick turn-around digital printing ensures your project looks good and arrives on time – even under the tightest deadlines.
Powerful Web portal Solutions

Combine personalization, innovative ordering, integrated marketing, with customizable 24-hour / world-wide ordering access right from your desktop! Now connecting users and assisting in managing brand assets is just a click away!
Powerful Project Management

We will manage complex projects from direct mail, content data management, mailing lists, variable assembly, packaging and delivery. We do it all!
Powerful and Effective Direct Mail

We will print, fold, bind and mail. Being a qualified supplier to the US Postal Service, we will connect your marketing with your customer list. These are complex tasks we do to take the worry off of you.
Powerful branding through Self Promotion

We can apply your brand to all kinds of surfaces. From t-shirts and jackets to vehicles, pens, frisbees, cups and.. well, pretty much anything. We do much more than just apply ink to paper.
Powerful On Demand Fulfillment

We can reduce your overhead, track your items and maintain a tight inventory. Whatever time or day, we can process your orders with our automated online ordering, allowing you to meet your client’s and dealer’s expectations.
Powerful Packaging

The world is 3-D. And we have the technology to design, construct, die-cut and deliver a full range of packages created to your exact specifications in all kinds of materials.
Powerfully Easy

Our tech savvy and obsession over print never gets in the way of our most important business practices: being honest, doing the right thing and being approachable and accommodating. Being friendly, knowledgeable professionals has always been key to keeping our customers happy.

Come visit. Take the tour. We’d love to have the opportunity to show you just how powerful a printing partner can be.

  • Stacy Henderson, President, Kmotion, Inc.
    Stacy Henderson, President, Kmotion, Inc.

    Having worked with Lithtex for several years, we rely heavily on their expertise and proactive problem solving. We have worked with multiple printers and print reps, and always feel confident using Lithtex as our go-to, as their knowledge and expertise are clearly superior in a very competitive industry.

5 Tips for a Top Email Marketing Campaign

5 Tips for a Top Email Marketing Campaign

To be consistently growing, one must also be consistently marketing. And with today’s technology, the world of marketing is limitless. One such technological marketing tool is, of course, the ever-famous, ever-popular, email marketing campaign.

A well-designed email marketing campaign has the power to drive traffic through a website, increase leads and ultimately grow a business. How can you build and sustain a successful email marketing campaign for a small business? Here are the five tips to get started on a top email marketing campaign.

1. Build your email list.
You can’t have a successful email marketing campaign until you first build your email list. Of course, step one when building a list is asking consumers’ permission. No one likes getting unsolicited emails, so be sure to disassociate yourself with companies or organizations that follow those practices. There are lots of ways to get customers’ approval for adding them to your list, such as giving something away for free or offering a newsletter or product updates. When asking for consumers’ emails, be specific. For example: “Sign me up for the free catalog” or “Email me with exclusive offers.” Information like this excites consumers and makes them want to give you their information, rather than trying to gain it sneakily.

2. Personalize the emails.
Once your email marketing list has been thoroughly compiled, it’s time to start sending out some emails. One of the most valuable components of a successful email marketing campaign is personalization. If you can, personalize all of your emails with your customer’s name. Be sure to send emails consistently, from the same email address and—if possible—around the same time. Getting into a habitual rhythm, with consistent and personalized information will help build trust between your brand and customers. This trust then gives you a better chance of your emails being opened, read and acted upon.

3. Choose a simple design.
No one wants to read an overwhelming email with crazy graphics or huge fonts. Instead, choose a simple, crisp and easy design that can relay your message clearly. Your email layout should be professional, easy to navigate and most importantly relay your brand and messaging. A busy layout with too much going on will overwhelm recipients and turn them away from your emails, meaning they’ll likely end up in the “Trash” folder. Use a graphic designer on your team, outsource your email marketing or find an online tool to build the perfect email marketing template to help accomplish your goals.

4. Keep copy to a minimum.
With a simple design comes simple copy. It can be tempting to go all out on your copywriting in email marketing, and end up writing three whole paragraphs to describe a product or service you feel passionate about. But, your customers don’t have the time to read an entire novel while going through their email; nor do they care about the product or service that much to commit enough time. Instead, keep your email marketing copy to a minimum. Use short, concise paragraphs that can share your message quickly and efficiently. If you do have anything you want to expand upon, include a link to your website or landing page that shares the rest of the story and information.

5. Include a call to action.
Finally, the most important step: a call to action. What is it you want email recipients to do? Include a compelling call to action that elicits a response from consumers, such as clicking on a link, filling out a survey or making a purchase. Your call to action should be clear, succinct and noticeable enough to draw their attention. Whichever type of call to action you include, be sure it’s clickable and ready to go.

An email marketing campaign is a critical component of any thorough marketing strategy. When executed correctly, it can help draw links through a website, increase leads and even grow a business. Try out these top tips next time you build your campaign to really see what email marketing can do for you.