Lithtex Printing Solutions

Consumers Clipping Coupons: Cause for Business Owners to Take Notice

You may remember growing up waiting for the Sunday paper that delivered full-color funnies to your door. While you were pouring over the Peanuts and Family Circus, mom was rifling through the mounds of coupon inserts to plan her household shopping for the week.

Over the years, times changed and coupon usage leveled off somewhere around 1999. But due to our recent recession, NCH Marketing Services reported that coupon redemption grew 27% in 2009 and achieved the second highest year-over-year growth ever recorded. Surprisingly, it’s the more affluent households getting out their scissors to save a few bucks.

September is National Coupon Month so it may be time to consider coupons in your marketing strategy. The good news is that coupons take little time to put into action. As you are planning, here are the distribution methods seeing redemption growth, according to Inmar.

Direct mail saw a 69% growth in 2009. While newspaper inserts are still the primary method of distribution and redemption, the tried-and-true direct mail is also popular. Coupons bundled together and mailed with other companies’ offers also saw growth. Direct mail can be one of the most economical ways to reach potential customers.

Businesses using the Internet to deliver coupons to consumers saw a 263% growth in redemptions in 2009. This was the only delivery method out-ranking direct mail. Marketers are using other electronic delivery methods outside of printable coupons on the Internet to reach customers including delivering offers to valued customers’ smart phones and sending texts to those that have opted to receive information from selected companies.

If your business could stand a boost in sales, delivering an enticing offer through a coupon may just be the small discount that makes the big difference to your fourth quarter.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

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Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com