Lithtex Printing Solutions

Look out Groupon! Everybody wants to be LivingSocial

Social media websites keep popping up like wild flowers. Groupon emerged in recent years as a unique kind of social media concept. You get incentives to get your friends to set up accounts at Groupon.com. Each morning you receive an e-mail deal from Groupon, typically half off a product or service, based on your geographic location. Here’s the catch—in order for you to get the deal, enough people have to buy in so everyone can get it. So essentially Groupon gets friends talking on other social media sites, like Facebook, about products and services in their community.

LivingSocial is now on the scene utilizing a similar model. They’ve recently made a name for themselves partnering with Amazon. Here’s their story and what you, as a small business owner, can take from their recent success.

Partnering with popularity.
LivingSocial went to Amazon, part owner of LivingSocial, to make a daily deal for all markets—one day, $20 gift cards for $10, over 1.3 million sold. When you’re trying to make a name for yourself, it can be beneficial to partner with a more known and respected brand. What brands in your local market can you partner with to mutually boost your businesses?

Spending money to make money.
It is reported that LivingSocial purchased the Amazon gift cards at full price to make this deal. But now the company has 1.3 million people attached to the LivingSocial brand. Of course the gift card investment cost them, but now they’re banking on repeat customers to get a return on the marketing investment. As a small business owner, you have to think about the objectives of your marketing efforts and ensure that you can realize measurable results.

What works for your competitors…
Late last year, Groupon took in more than $11 million on a similar Gap campaign. LivingSocial decided to work with a bigger brand to get more customers. So, as a business owner, you need to keep an eye on your competitors. How are they marketing their business? How can you do it better?

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com