Lithtex Printing Solutions

It’s Time to Measure Marketing Success

Half of 2011 is nearly in the books. What a perfect time to review your marketing plan. Measuring marketing success isn’t always an easy task, especially if you’re utilizing several tactics to reach potential customers.

What Goals Were Set?
Before launching any marketing campaign, it’s critical that you establish what you want to accomplish with each marketing tactic. The obvious and acceptable answer would be to increase sales, but maybe you want to increase awareness or get more qualified leads on your mailing list. Whatever the goal, make sure it’s easy to get measurable data for you and your staff. If you forgot to do this for the first half of the year, do it now. Here are some ways to evaluate the success of your marketing campaigns.

Direct Mail and E-mail Marketing
There are several ways to measure the return on your direct mail or e-mail marketing campaigns. The most important aspect is to have a clear and specific call to action consistent with your marketing goal. You can add promotional codes and unique phone numbers, or require people to show the direct mail piece in order to get the offer. Know that not all customers will take you up on the specific offer, but they may contact you as a direct result of the mailing. So you may want to compare sales from a similar time period when direct mail wasn’t in use.

Social Media
Measuring social media success can be a challenge; but if you know your goal you’re ahead of most of the competition. First, know the purpose of your Facebook, LinkedIn and Twitter pages. If you’re trying to increase the number of people following you, or using social media purely for customer service, then generate activity that reflects that goal. If you’re trying to increase sales, determine unique and personable ways to deliver special offers and contests that will get people to act. Be careful of being too salesy as that could annoy people and scare them away.

Outdoor
Marketing tools like signs, billboards and vehicle wraps may be more difficult to measure success because they’re often brand awareness tools. That doesn’t mean they’re not critical to your success. The key is to keep outdoor simple, because people are often passing by in a moving vehicle. Make sure you display your phone number or website address so people can follow up when it’s convenient for them. The good news is that most of these marketing tools are long-term investments.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

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Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com