Lithtex Printing Solutions

Behind Every QR Code is a Good Landing Page

You’ve probably encountered one already. Maybe you’ve even tried to snap a photo of one with your mobile phone. We’re talking about those square matrix QR (Quick Response) Codes that have become recently ubiquitous. Sure, you can stick them in your windows, on your direct mail or even your business cards, but it’s important to know where your prospects are going once they take the time to act.

Having a QR Code is one thing, but having a proper landing page to where your code directs is another. A landing page is a unique page on your website that typically has a single purpose, like capturing an e-mail address or selling a product. In the case of a prospect scanning a QR Code, the landing page should be associated with the marketing you’re doing where your prospect discovered your QR Code. Take a look at how to get the most of your QR Codes by creating great landing pages that go with them.

Keep it Simple
Your initial reaction is going to want to fit as much information on this page as you can, but too much information can be overwhelming. It’s important to keep it as simple as you can while still getting your point across. Remember, you want to keep your marketing focused to the campaign you’re running.

Make it Engaging
You only have a few seconds to get your visitors’ attention. Consider making a video or place a striking image of the product you’re trying to sell. Keep the copy simple and interesting. Make sure the visitor understands specifically what they should do while they’re on your landing page.

Call for One Call-to-Action
You got a visitor to your landing page; you want them to act on a specific promotion. Stick to one central call-to-action on your landing page, especially if you’re directing them there from a QR Code. You’ll want to make it a simple a form, with as little work for the visitor as possible to capture your lead. Make sure the button you want the prospect to click is of high contrast to the rest of the elements on the site so it stands out. Having more than one call-to-action can confuse your visitors and cause them to leave your website.

Now what? It’s possible you’re having a giveaway, trying to get registrations for an event or just trying to build awareness for your organization. With a good landing page you’ve given your visitors a reason to act on the marketing you’re doing. Having these visitors to your page means you ended up obtaining information about your prospects. So, now it’s time for you to act.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

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Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com