Lithtex Printing Solutions

Tangible You Can Handle

It can be easy to get caught up in the next big digital marketing tool. But how much of this digital marketing do your customers respond to? Although it is indisputable that digital marketing has changed the way businesses market and advertise, studies have shown that consumers still crave the tangible items that you can provide for them. So go ahead and give your customers a message that they’ll hold on to, literally. Here are some reasons you shouldn’t forget about print marketing.

The Old Timer
There must be a reason that physical marketing pieces have worked for so long. As it turns out, there are internal reasons that we love tangible marketing materials, such as direct mail or newsletters. A recent study by Millward Brown (millwardbrown.com) showed that these physical materials use up emotional processing. And when it comes to memory and brand associations, more emotional processing is essential.

Physical marketing pieces also generate a great brain response connected to internal feelings. More activity occurs in the parts of your brain that generate vivid memories when you are presented with physical materials. That means your customers should connect on a greater level with your physical marketing tools and also remember your materials better than digital marketing.

Let’s Get Real
When you’re at home, you wouldn’t print out a document until you were finished preparing it. And then, when the information is printed on paper it suddenly becomes much more real. Just like this, a tangible item gives your customers a sense of reality that digital marketing can’t give them. Consumers can often skip over or quickly delete items that they are emailed or that pop up on the side of their computer screens. But when the item is placed in front of them, chances are they will take a closer look before deciding whether or not they want to hold on to the information. And if you have designed your materials creatively and effectively, it will be even more difficult for consumers to discard the information.

Time is Money
Companies that take the time to send tangible marketing pieces show consumers a level of caring that they might not get in the digital world. Isn’t it nice these days when you receive a hand written card in the mail, as opposed to an email? Knowing that somebody took the time to actually prepare something for you shows a much greater sense of intimacy than an email that you could have sent in a few seconds without hassle. If you took the time to send customers tangible marketing materials, they’ll know that you’re really there to help them with what they need. They’ll feel cared for and you’ll see that your extra time and money pays off in the long run.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com