Lithtex Printing Solutions

Find Marketing Unity Through Integration

Just like no two people are alike, no two companies are the same. And that means that each company will have various areas of marketing that are most effective. Often it’s a combination of marketing efforts that will make a difference to your bottom line. With integrated marketing your company can figure out how to utilize a number of marketing channels that best fit with your sales goals. So get out there and see how integrated marketing can improve your current marketing approach.

Lengthy But Essential
Doing your research probably isn’t the most entertaining way to kick off a new marketing plan. But when you pinpoint what marketing tools work for your company, you’ll be glad you took the time. For example, maybe you discovered that a certain demographic of your customers responded more readily with a combination of direct mail promotions and similar radio offers rather than just radio alone. Eureka! You’ve just unlocked two marketing tools that can work together to reach a specific demographic. The concept is relatively simple, and yet so many small businesses think of each marketing effort independently. It’s important to make a marketing plan when you employ an integrated marketing strategy so that you know how each marketing tool works together.

Unify and Conquer
Now that you’ve done your research, it’s time to take a look at what you’ve been doing. With integrated marketing, every piece of marketing should have a similar feel. You should consider making a style guide so that everyone on your staff knows the approved logos, fonts and colors you want to use for your company. You’ll also want to set a tone with your content. What you say on your website should match what you’re writing in a brochure and especially what your employees are saying. This is the essence of building your brand. Now you’re ready to implement it in your all of your marketing, sales and customer service.

Open Customer Communication
Now that you have your brand and a marketing strategy, your customers should notice. The benefit of an integrated marketing strategy means that since your marketing is working together, customers should recognize it more readily, making it more powerful. It may take a while for it to sink in with customers. Remember, you’ve been living and breathing your new integrated marketing well before you released it into the wild among all of the other brands competing for your customers’ attention. But you should start seeing results in due time and find it was worth the efforts.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com