Lithtex Printing Solutions

Major League Marketing—Baseball Tips and Tricks for Your Business

The crack of the bat, the roar of the crowd and the sugary sweetness of cotton candy on your tongue—there’s magic in a Major League Baseball game. Fans aren’t just loyal to their favorite ball club, either. They’re loyal to the ballpark experience.

Every business could infuse their marketing strategy with the magic of the Major League. Keep reading for our ideas on winning and keeping business like a baseball pro.

Ballpark Dog
Fans associate some treats with the ballpark, so much so that they won’t have one without the other. Draft beer, peanuts and hot dogs are best when enjoyed during the seventh inning stretch of your favorite team’s big game.

So as you might expect, hot dogs aren’t exactly a hard sell at Wrigley Field. Instill a sense of continuity between your company and your clients’ to replicate the marketing gold of the MLB. You want your star customer to think they can’t do business without you. For instance, a local boutique may be known for their distinctive packaging. Whichever company can earn the spot as their go-to producer may have hit a home run for reliable revenue.

Power Hitter
Baseball clubs spend millions of dollars on players they’re convinced will help them win the pennant race. Clients may not spend millions of dollars on your services but they could still rely on you like the Red Sox rely on David Ortiz.

Ortiz could hit dry spell in the box, but he’s still worth the money because his batting average is consistently high. There are too many risks and “what ifs” in business today. Make sure customers rely on you. Fail with faulty products, late orders and disappointing service and your business will earn its seat on the bench.

Baseball Cards and Lasagna
Admittedly, the Major League has quite an advantage over most companies. Loyalty comes naturally when we’re talking athletic completion and star sluggers. But you can still nurture your customer’s loyalty. Figure out what first attracted them to your business then focus on reminding them of how well you’ve performed since.

For example, a restaurant can print coupons that suit the tastes of every patron. A restaurant whose frequent diner always order lasagna (you have to pay attention, see) would be smart to send their loyal lasagna fan a coupon for their favorite dish.
Think of coupons as baseball cards for grown-up customers, and you won’t need power hitters to keep fans coming back.

Take in the next major league game to make your marketing even better. You were going to watch it anyway, right?

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

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Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com