Lithtex Printing Solutions

Now You’re Speaking My Language: How to Be a Better Copywriter

When two people speak different languages, they rely on translators to bridge the gap. And when a child is born deaf they and their families learn sign language together. The lesson is simple for your business’s marketing materials: words matter, and people crave connection.

Good copywriting initiates conversation with your customers, and great copywriting keeps it going. Spice up your company’s copy to attract attention and scare up interest. Keep reading to get started with your copywriting overhaul.

On Track
The best copywriters begin with their audience. Consider the people who will read your copy before writing it. Which topics will interest them, which references will resonate and which won’t even register? Reflect on your targeted reader so your copy has some direction.

Rock Solid
The more precise your language, the more interesting your copy. For example, “searing” is a better choice than “hot.” And “shivery” is more telling than “cold.” (Well-chosen) word to the wise: great copywriting revolves around specificity.

Mirror Image
A little reconnaissance would do you good. You’ll be a better copywriter—and marketer—if you use social media as a listening tool.

B2B copywriters should check out your prospects’ Facebook pages. Use the language they use, and drop the keywords they’re dropping. This technique is one of the simplest ways to subtly insert your company into their discussions.

Snap Decision
It doesn’t matter who your prospect is—every consumer is filled to the brim with marketing messages. Overloaded by constant pitches from you and your competitors, prospects can only give you seconds of their attention. Seconds! So be brief. You won’t have much time before they move onto someone else’s copy.

Shout Out
When you’re trying to sell your product or recruit new clients for your services, it’s easy to get wrapped up in yourself. But for stronger copy, redirect your focus on the reader. Write with “you” more than “I” or “we” and they’ll pay more attention.

Communication between your company and its customers is important, because customers notice when your business puts effort into reaching them. Besides prioritizing communication to keep customers happy, it also forms the cornerstone of a good lead generation strategy. Put simply: show customers you’re speaking their language and you’ll be in the money.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com