Lithtex Printing Solutions

Coffee Culture: Seattle-Style Marketing

All of Starbucks’ Pumpkin Spice Latte commercials got us thinking about it.

The popularity of visiting coffee shops for specialty brews spans multiple generations and diverse income levels. Coffee is big business. And there’s a lesson to be learned from the local Starbucks and hipster coffeehouse on the corner.

Coffee Date with Data
It’s a truth more bitter than coffee, but marketing is so much harder now than it used to be. The trouble is that advertisers are relentless. Consumers struggle to escape the constant content they’re pummeled with.

To offset your prospects’ natural propensity to avoid your marketing, make it worth their while. Loyal sippers are often mailed coupons for their favorite drink. Coffee houses keep track of such preferences through rewards programs and data mining. For your part, pay attention to repeat customers’ orders. Can you upsell or increase the frequency of their visits by building on their favorites? Think reminders and incentives.

Flip of the Switch
Consider this: with technology like smartphones and tablets your prospects easily switch back and forth between the offline and online world.

For example, one of your prospects may meet a friend at the local coffee shop. While waiting for their lattes they’ll likely whip out their smartphones to show each other their latest Pinterest pins. They meet for coffee to spend time together—they’re tired of chatting on Facebook. But inevitably they return to bonding via social media.

The takeaway? Connect with prospects and customers both on and offline. Make yourself available on Facebook, but don’t neglect customers that prefer personalized direct mail and a welcoming storefront.

How Sweet It Is
Not every Starbucks regular prefers their coffee black (in fact, we bet few do). So how does a coffee house find customers in consumers who hate coffee? By marketing alternative concoctions. Salted Carmel Mocha, anyone?

Let’s say you’re a florist with a business that booms during wedding season. How do you make money in the off-season, or turn sworn singles into customers? Advertise specials for “just because” flowers, or print posters displaying your beautiful birthday-themed bouquets.

The same principle applies to services offered. Coffee houses don’t sell hot beverages. That wouldn’t make a brand loyalist out of anyone. Starbucks, for one, sells instant day-brighteners, a quiet place to study and affordable luxury (no matter how fleeting). So, as a florist you might sell the rekindling of old flames, simple pleasures or icebreakers.

It’s possible to spend too much time thinking about your business. Focus on your industry all the time and you’ll run out of inspiration. So take a step back and savor someone else’s strategy. This week, consider coffee house culture and brew up a fresh idea for yourself.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

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Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com