6770 NW Century Blvd Hillsboro, OR 97124
6770 NW Century Blvd Hillsboro, OR 97124

Powerful Print Solutions

Pristine offset printing, and quick turn-around digital printing ensures your project looks good and arrives on time – even under the tightest deadlines.
Powerful Web portal Solutions

Combine personalization, innovative ordering, integrated marketing, with customizable 24-hour / world-wide ordering access right from your desktop! Now connecting users and assisting in managing brand assets is just a click away!
Powerful Project Management

We will manage complex projects from direct mail, content data management, mailing lists, variable assembly, packaging and delivery. We do it all!
Powerful and Effective Direct Mail

We will print, fold, bind and mail. Being a qualified supplier to the US Postal Service, we will connect your marketing with your customer list. These are complex tasks we do to take the worry off of you.
Powerful branding through Self Promotion

We can apply your brand to all kinds of surfaces. From t-shirts and jackets to vehicles, pens, frisbees, cups and.. well, pretty much anything. We do much more than just apply ink to paper.
Powerful On Demand Fulfillment

We can reduce your overhead, track your items and maintain a tight inventory. Whatever time or day, we can process your orders with our automated online ordering, allowing you to meet your client’s and dealer’s expectations.
Powerful Packaging

The world is 3-D. And we have the technology to design, construct, die-cut and deliver a full range of packages created to your exact specifications in all kinds of materials.
Powerfully Easy

Our tech savvy and obsession over print never gets in the way of our most important business practices: being honest, doing the right thing and being approachable and accommodating. Being friendly, knowledgeable professionals has always been key to keeping our customers happy.

Come visit. Take the tour. We’d love to have the opportunity to show you just how powerful a printing partner can be.

  • Stacy Henderson, President, Kmotion, Inc.
    Stacy Henderson, President, Kmotion, Inc.

    Having worked with Lithtex for several years, we rely heavily on their expertise and proactive problem solving. We have worked with multiple printers and print reps, and always feel confident using Lithtex as our go-to, as their knowledge and expertise are clearly superior in a very competitive industry.

Making a Marketing Budget

The end of the year is looming, which means budgeting is on the brain. And no budget is more important to be conscientious of than your marketing budget.

If you’re like the rest of us, your number one marketing budget problem is this: You just don’t set a marketing budget.

Marketing is the consumer’s first exposure to your company, the initial impact that gets the clients clicking links, reading direct mail and eventually talking to your team of salespeople.

Budgeting allows you to control your money, instead of it controlling what you can and can’t do. Help your money flow to carefully arranged categories, nourishing your growth.

One thing is clear: you need a marketing budget.

Set Your Budget
The usual marketing process goes like this: A vendor calls the owner up and pitches a marketing tool to them, whether it be a new website, direct mail campaign, radio spot, etc. If the money happens to be there at the moment, the owner will then contract their service.

Sure, that vendor might provide a great marketing tool, but the owner doesn’t have a clearly defined budget to begin with, which causes problems down the line. If you don’t have a budget, you won’t be able to make good long-term decisions, effectively causing you to throw money away.

So exactly how much should one allocate for marketing?

The best model is to draw your marketing budget from a set percentage of sales revenue. The exact percentage of sales revenue will vary according to what stage of life your company finds itself in. 5 – 10 percent of sales is a reasonable range for marketing expenses.

Is it more important to amp up your marketing spending when you’re ahead and bring in sizable profits, or when you’re behind and profits are down? Putting money into marketing is actually most important when you are behind. This is because marketing brings in the new customers.

Companies which are either in their first years or launching new products and services should spend as much as they can spare on marketing, on the high end of the five to ten percent, and even beyond that range.

Be a Strategic Marketer
The marketer’s greatest weapon is getting into the heads of a target market. Don’t start with your product or service, but rather, start with the people you’re trying to reach.

What motivates your target demographic—how can you get your message to reach them? The answers to these questions will be specific to your service, and will determine the course of your marketing strategy.

The marketing options are plentiful, and potentially overwhelming, but you won’t be overwhelmed by the options if you first visualize your target market and pick the items that will appeal most to them.

For those working with tighter budgets, look into low cost methods first. Things like running an active Twitter and Facebook page can do wonders for your web presence. Other low-cost initiatives could include press offerings, joint venture marketing or endorsing high profile events and public outreach.

Just remember that low cost marketing isn’t truly low cost, remember that you’re paying in the form of employee work hours and time-investment. Weigh the real trade-offs, and don’t just skimp on services.

After you’ve allocated percentages of your overall budget to each category, let that determine the way you react to cold calls and pitches. Research and find a small set of vendors who cater well to your needs. In the ideal world, you’ll find one vendor who can satisfy all of your needs for a good price, which help greatly in keeps your company’s brand consistent and compact.

Test Your Budget
Here is the final, most important step. Look through your results to see where you reaped the rewards of your marketing budget.

Figure out where any revenue is coming from. Always ask new clients and new leads how they heard of you, and record what they say. With your digital marketing, use powerful resources like Google Analytics to track page views and landing page efficacy.

First budgeting attempts are always going to be uncomfortable, since it’s your first time experiencing having to create and act on a budget. Don’t worry—it’ll only become more natural.

By recording your results and the overall impact of your marketing budget, you will easily determine your future marketing needs, and hone your efforts by focusing your most successful tools. Don’t neglect your budget.