Lithtex Printing Solutions

Draw Customers Out of Hibernation Despite the Winter Chill

For many business the hustle and bustle of the holiday season is followed by a lull in customer interaction. Your customers may be hibernating a bit now since the holiday fun is over and the harsh winds of winter remain.

Your job is drawing them out of their homes and into your business. But how? Persuade them with your marketing. Make a visit to your business worth braving the cold.

Here are a few ideas that will help your business draw prospects out of hibernation and through your store door.

Think Like Your Customer
Consider which businesses you visit as usual in January and February. Gas stations and grocery stores don’t observe a winter sales dip like other establishments. That’s because, even though standing in the cold while you fill your tank is miserable, it seems essential.

Can you pitch your product or service as if they’re absolutely necessity? For example, a coffee shop may send and email heralding a coffee run as the only bright spot on a bleak winter day.

Calendar Cure
Winter marketing also demands that you work with the calendar instead of against it. Build promotions around events that are important to your customers.

For example, almost every demographic looks forward to the upcoming Super Bowl. Offer an incentive to customers that relates to the football festivities. For example, a house cleaning service may offer a Saturday afternoon discount for last-minute party hosts.

Even though the Super Bowl and Valentine’s Day are coming up, we’re experiencing a relative dry spell when it comes to holidays and other events. Take advantage of your customers’ currently sparse social calendars.

Event Planning
Now more than ever, people have some free time to spare. So make visiting your business an event rather than an errand. Host an open house at your store. Offer behind-the-scenes tours if applicable, or invite entertainers—such as a local a cappella group—to entertain guests. Mail an invitation to customers to make it feel extra special and you’ll really pack the house.

January and February don’t have to be disappointing months for revenue. Think creatively about why you’re missing out on business this month, then set out to rectify it. Motivate your customers to get out of their sweats and into their store so you’ll stay busy and profitable in the coming weeks.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

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Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com