Lithtex Printing Solutions

What Facebook Graph Search Means for Your Business

Facebook did it again.

Remember when we all got Newsfeeds for the first time? And then last year, when Timeline made us all embarrassed because our friends could find pictures of us from 2006?

Well, Facebook has decided to switch up the way we use the largest social network in the world once again, and this time, it’s by implementing a new search function: Facebook Graph Search.

What Does Graph Search Do?
Right now, you can use Facebook’s search bar to search for lots of things, including companies, people and interests. But you can only search for one of those things at a time, and can’t get very specific in your requests. Facebook’s Graph Search will change that.

Instead of just one search term, with Graph Search you’ll be able to select multiple variables at once. For instance you can search for “Chinese restaurants” that “my friends like.” Or you can search for other “books” that “users who liked Cormac McCarthy’s The Road also liked.” Or you can search for “donut shops” located in “Duluth, Minnesota.”

This new functionality will allow you to be crazy specific with what you search for, and makes Facebook “likes” into something much more useful. You’ll probably even be able to search through a list of all things your Facebook friends have ever liked.

What Do I Need to Do To Be Ready?
Basically, Graph Search means that you need to make sure Facebook can find your business’s page when people are searching for terms relevant to your business.

For instance, make sure that your company Facebook page has an accurate and keyword-rich ‘About’ description, page category and page subcategories.

Include terms that potential customers might be searching for. If you’re a software company in Montgomery, Alabama, make sure you include both of those things, as well as listing any specific products a customer might be looking for.

Another side effect: the more your Facebook page’s posts are shared, liked or commented on, the more popular you will be in the search results. These things really matter.

Will Graph Search Be An Important Change?
It COULD be an important change. But then again, it’s up to all of us.

If businesses embrace the new Graph Search by creating detailed Facebook business pages, complete with accurate keywords and high customer engagement, then Graph Search will be more valuable because it will be able to be more precise and relevant.

Of course, if the users themselves don’t enthusiastically embrace the changes, it won’t matter how much businesses try to do to help Graph Search take off. People have to be using Graph Search in ways that they didn’t already use Facebook’s existing search, otherwise your business’s Facebook page won’t get any added value from Graph Search.

But we bet that, like the Timeline and the Newsfeed before it, Graph Search will take off. There might be some complainers and late adopters, but it’s better to be safe than sorry. Make sure your business’s Facebook page is well-optimized for Graph Search NOW, so that if it gets big LATER, you’ll already be ready to go, and take advantage of your early lead.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com