Lithtex Printing Solutions

3 Social Media Improvements for Marketing Success

The great thing about social media is that it’s always evolving, and most of the time it’s for the betterment of your marketing strategy. These changes (some simple, some BIG) will help you reach out to customers in the social media world more effectively.

We’ve got the simple changes, the upgrades and the just plain complicated (in simplified form, just for you). See what’s new in the world of social media that can help you today.

The Complicated—Facebook Home
Let’s start with the complicated. You’re probably thinking, “Facebook, Huh?” It’s okay, we’re wondering the same thing. Is it a phone? Nope. Is it an operating system? Try again. Facebook CEO Mark Zuckerberg says Facebook Home is an application that turns android phones into a Facebook phone.

So what exactly does that mean?

It means people with the application will see Facebook news front and center without ever having to open an application. Facebook’s Chat will always be on so people can communicate with users that way. Plus, notifications from other social media sites will take a backseat to Facebook.

For you, it means your current social media presence should be evaluated. If you don’t have much emphasis on Facebook currently, it may be worth looking into increased emphasis.

The Simple—Facebook Direct Comments
It’s time to get personal—or at least more personal than you’ve been on Facebook. A simple and much needed upgrade to your Facebook profile now allows users to make a direct reply to a fan who has made a comment on your wall, photo or status.

In the past one of your fans could post a question or statement that needs a reply, but tons of people commented after it before you could respond. Now you can simply click ‘reply’ to that particular comment and the person will be notified. Facebook then puts your reply next to the original statement or question.

The change means better customer service and an easier way to connect with fans. Kudos to Facebook for implementing a change to make marketers lives easier.

The Upgrade—LinkedIn Mentions
At last, what Twitter and Facebook have already done we can now do with LinkedIn. The professional networking social media site has included direct mentions in its updates. If you have an article you know one of your clients would love or want them to see your post, simply type your connection’s name and select their profile. They’ll then be notified that you have content or a message just for them.

Use it to make sure you’re targeting the right people with your content, and ensuring that they see it. Again, the upgrade gives you the opportunity seek out specific people and make them feel special.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

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Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com