6770 NW Century Blvd Hillsboro, OR 97124
6770 NW Century Blvd Hillsboro, OR 97124

Powerful Print Solutions

Pristine offset printing, and quick turn-around digital printing ensures your project looks good and arrives on time – even under the tightest deadlines.
Powerful Web portal Solutions

Combine personalization, innovative ordering, integrated marketing, with customizable 24-hour / world-wide ordering access right from your desktop! Now connecting users and assisting in managing brand assets is just a click away!
Powerful Project Management

We will manage complex projects from direct mail, content data management, mailing lists, variable assembly, packaging and delivery. We do it all!
Powerful and Effective Direct Mail

We will print, fold, bind and mail. Being a qualified supplier to the US Postal Service, we will connect your marketing with your customer list. These are complex tasks we do to take the worry off of you.
Powerful branding through Self Promotion

We can apply your brand to all kinds of surfaces. From t-shirts and jackets to vehicles, pens, frisbees, cups and.. well, pretty much anything. We do much more than just apply ink to paper.
Powerful On Demand Fulfillment

We can reduce your overhead, track your items and maintain a tight inventory. Whatever time or day, we can process your orders with our automated online ordering, allowing you to meet your client’s and dealer’s expectations.
Powerful Packaging

The world is 3-D. And we have the technology to design, construct, die-cut and deliver a full range of packages created to your exact specifications in all kinds of materials.
Powerfully Easy

Our tech savvy and obsession over print never gets in the way of our most important business practices: being honest, doing the right thing and being approachable and accommodating. Being friendly, knowledgeable professionals has always been key to keeping our customers happy.

Come visit. Take the tour. We’d love to have the opportunity to show you just how powerful a printing partner can be.

  • Stacy Henderson, President, Kmotion, Inc.
    Stacy Henderson, President, Kmotion, Inc.

    Having worked with Lithtex for several years, we rely heavily on their expertise and proactive problem solving. We have worked with multiple printers and print reps, and always feel confident using Lithtex as our go-to, as their knowledge and expertise are clearly superior in a very competitive industry.

How To Make Your Marketing Messages Stick With Your Audience

Imagine you’re brainstorming the copy for your next direct mail piece or marketing campaign. Your team comes up with what seems like a great idea for your campaign, then you send out the mail piece and it flops completely. It doesn’t connect with customers and the response rate is abysmal.

Obviously, if this happened to you, you’d be discouraged. But even more, you’d probably just be confused. Why did the message you so carefully crafted flop with your audience? It was so persuasive! You spent so much time on it! What gives?

The truth is that making your messages stick with your audience doesn’t have to be some mysterious hit-or-miss art. There are techniques and ways to make sure that your message lands with your target market. We’ll share three with you.

Keep it Simple
The biggest problem with most marketing messages is that they’re written by the experts. And unfortunately, that means that they get written at an expert-level, instead of writing in a way that the audience can understand.

Keeping your messages simple is hugely important. Since you’re the expert in your field, you understand why your product’s minute features make it excel over the competition–but your customers probably don’t care. They want to know the important basics, not the gritty details. Make sure your message doesn’t go over their heads.

Stay Concrete
The best way to get someone to understand your message is by making it concrete. Instead of talking in statistics and abstraction, give an example.

For instance, you can sell your mirror cleaner by getting technical: “Use our foam aerosol, non-ammoniated cleaning spray for a wholesome clean surface!” Or you can tell it concretely: “Imagine seeing your face more clearly than you ever have before–and without any annoying streaks.” Getting concrete is more compelling—especially to a non-expert.

Be Surprising
The best marketing messages avoid clichés and puffery. Today’s customers have heard the generic marketing messages so often that they don’t even register with them anymore. If you want your campaign to make an impact, you need to do something unexpected.

For instance, if you’re trying to convince your audience to avoid driving when they’re over-tired, this message might do the trick: Driving while sleep-impaired is ten times worse than driving drunk.

That statistic works because it surprises us—and most importantly, is actually true, according to MythBusters.

Next time you design a marketing campaign, make sure your messages are simple, concrete and surprising.