Lithtex Printing Solutions

Would You Want Your Grandmother to Buy This Product?

Every product tells a story.

And as a business, you play a large part in what that story is. It’s called marketing.

The best products represent an idea in the customer’s mind. It’s your job to figure out how to tell the story in a way that resonates with your customer and sticks.

The problems happen when there’s a mismatch between the story the customer believes and the real experience of your product.

Being an Ethical Marketer
If you’re a proficient marketer and really understand the way that people’s decision-making process works, it’s tempting to try to coerce or trick people into buying your product.

Powerful tools a marketer can use: the fear of missing out. The promise of a silver bullet. The embarrassment of not being trendy. The desire for the extravagant car.

But just because you can use these tools doesn’t mean you should. If your product’s causing damage (to you, the customer or the environment), having the ability to convince someone they need your product doesn’t mean you should.

Would You Sell it to Your Grandma?
One of the best ways to make sure you’re being an ethical marketer: ask yourself questions that give you new perspective.

If your grandmother believed in your product’s story and decided to buy it, would you want her to? If the answer is no (because she doesn’t really need this particular thing to solve her problem, or because you’ve created a false problem), you need to reconsider your message.

Another good question: “If the customer I’m trying to target knew all the facts about this product, understood all the alternatives and perfectly grasped his situation, would he still want to buy this?”

If the answer is no, you have two options. 1. Make a better product. 2. Use your marketing prowess to target a customer who does allows you to answer “yes” to these questions.

If you ever find yourself asking: “Is this spam? Is this scammy? Are we being honest?” then the fact you have to ask indicates it’s a good time to reevaluate your message.

Consider the Customer
Ultimately, when it comes to marketing your product, service or even idea, it’s always a good idea to ask:

“Will this message benefit my audience? Does it have their best interests at heart?”

If you can honestly say “yes,” then full steam ahead. It’s time to tell your story.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com