6770 NW Century Blvd Hillsboro, OR 97124
6770 NW Century Blvd Hillsboro, OR 97124

Powerful Print Solutions

Pristine offset printing, and quick turn-around digital printing ensures your project looks good and arrives on time – even under the tightest deadlines.
Powerful Web portal Solutions

Combine personalization, innovative ordering, integrated marketing, with customizable 24-hour / world-wide ordering access right from your desktop! Now connecting users and assisting in managing brand assets is just a click away!
Powerful Project Management

We will manage complex projects from direct mail, content data management, mailing lists, variable assembly, packaging and delivery. We do it all!
Powerful and Effective Direct Mail

We will print, fold, bind and mail. Being a qualified supplier to the US Postal Service, we will connect your marketing with your customer list. These are complex tasks we do to take the worry off of you.
Powerful branding through Self Promotion

We can apply your brand to all kinds of surfaces. From t-shirts and jackets to vehicles, pens, frisbees, cups and.. well, pretty much anything. We do much more than just apply ink to paper.
Powerful On Demand Fulfillment

We can reduce your overhead, track your items and maintain a tight inventory. Whatever time or day, we can process your orders with our automated online ordering, allowing you to meet your client’s and dealer’s expectations.
Powerful Packaging

The world is 3-D. And we have the technology to design, construct, die-cut and deliver a full range of packages created to your exact specifications in all kinds of materials.
Powerfully Easy

Our tech savvy and obsession over print never gets in the way of our most important business practices: being honest, doing the right thing and being approachable and accommodating. Being friendly, knowledgeable professionals has always been key to keeping our customers happy.

Come visit. Take the tour. We’d love to have the opportunity to show you just how powerful a printing partner can be.

  • Stacy Henderson, President, Kmotion, Inc.
    Stacy Henderson, President, Kmotion, Inc.

    Having worked with Lithtex for several years, we rely heavily on their expertise and proactive problem solving. We have worked with multiple printers and print reps, and always feel confident using Lithtex as our go-to, as their knowledge and expertise are clearly superior in a very competitive industry.

Marketing Beyond Demographics

There’s a difference between knowing your target audience and knowing your target audience.

It’s similar to the different levels of knowing your spouse—there’s the newlywed phase where you’re still learning that they sleep in their socks and hate lima beans and then there’s the been-married-25-years phase where you can be completely uninhibited and walk around in your undies.
As marketers, you should strive for the undies-level of knowledge of your target market. (No, we’re not saying you should show up to your next meeting pantless). But you should know them beyond simple demographics.

Demographics tell you their most basic information—age, gender, geographic location, etc.—and chances are, your business is already utilizing these stats on your existing customers.

Psychographics, however, delve deeper. Including information such as lifestyle choices, behaviors, internal attitudes, what motivates them to buy, psychographics give you insight into why they buy whereas demographics is simply who’s buying.

Utilizing a combination of psychographics and demographics allows you to create a richer brand experience for consumers.

How do you go about compiling psychographics? A survey is the easiest method. Send one out to your current available email list asking them questions such as:

  • What made them decide to buy your product?
  • What do they like about your competitor’s product?
  • What are their interests, hobbies or pastimes?
  • Are they extroverted or introverted? Analytical or emotional? Etc.
  • What kind of environment do they thrive in?

Other methods of obtaining useful psychographic information would include oral interviews, focus groups or employee observations. Pick the method that’s most effective for your company.

And remember, in using a combination of both demographics and psychographics, you’re getting a leg up on the competition and gaining a deeper understanding of your current and future clients. In searching for a deeper understanding of what makes your customers tick, you’re striving to maximize the potential of your business. The more you know them, the easier it is to allow your business to satisfy their wants and needs.