6770 NW Century Blvd Hillsboro, OR 97124
6770 NW Century Blvd Hillsboro, OR 97124

Powerful Print Solutions

Pristine offset printing, and quick turn-around digital printing ensures your project looks good and arrives on time – even under the tightest deadlines.
Powerful Web portal Solutions

Combine personalization, innovative ordering, integrated marketing, with customizable 24-hour / world-wide ordering access right from your desktop! Now connecting users and assisting in managing brand assets is just a click away!
Powerful Project Management

We will manage complex projects from direct mail, content data management, mailing lists, variable assembly, packaging and delivery. We do it all!
Powerful and Effective Direct Mail

We will print, fold, bind and mail. Being a qualified supplier to the US Postal Service, we will connect your marketing with your customer list. These are complex tasks we do to take the worry off of you.
Powerful branding through Self Promotion

We can apply your brand to all kinds of surfaces. From t-shirts and jackets to vehicles, pens, frisbees, cups and.. well, pretty much anything. We do much more than just apply ink to paper.
Powerful On Demand Fulfillment

We can reduce your overhead, track your items and maintain a tight inventory. Whatever time or day, we can process your orders with our automated online ordering, allowing you to meet your client’s and dealer’s expectations.
Powerful Packaging

The world is 3-D. And we have the technology to design, construct, die-cut and deliver a full range of packages created to your exact specifications in all kinds of materials.
Powerfully Easy

Our tech savvy and obsession over print never gets in the way of our most important business practices: being honest, doing the right thing and being approachable and accommodating. Being friendly, knowledgeable professionals has always been key to keeping our customers happy.

Come visit. Take the tour. We’d love to have the opportunity to show you just how powerful a printing partner can be.

  • Stacy Henderson, President, Kmotion, Inc.
    Stacy Henderson, President, Kmotion, Inc.

    Having worked with Lithtex for several years, we rely heavily on their expertise and proactive problem solving. We have worked with multiple printers and print reps, and always feel confident using Lithtex as our go-to, as their knowledge and expertise are clearly superior in a very competitive industry.

What We Can Learn From the Twinkie’s Sweet Comeback

Question: How many Twinkies have you eaten this past month?

Answer: Probably not as many as we have.

If you haven’t noticed yet, the beloved cream-filled sponge cakes are back in the stores, and the sorrowful demise of the Twinkie is now history. After months off the shelves, Hostess relaunched their major brands last month with a campaign they called The Sweetest Comeback in the History of Ever.
Failure is not always the end of the world, and second chances exist. Here are some takeaways from the Twinkie’s successful re-emergence back into the marketplace.

Simple works.
Why do people have such a sentimental bond with the Twinkie? It could be partly due to its 82-year history. But it’s also likely due to the Twinkie’s simplicity. It’s a combination of two basic elements—sponge cake and vanilla cream. Kind of like the M&M. People tend to respond to simplicity.

Adapt and streamline when necessary.
The new Twinkie now has a longer shelf life (45 days), a smaller size and way fewer jobs. The new Hostess employs 1,500 nonunion workers. The old Hostess had 15,000 union members on its payroll. The company also plans to use just four of its eleven factories. The company says it can make the cuts and still hit the same capacity as the old version.

Listen to your customers.
The triumphant return of Twinkies is also a victory for social media. When Hostess went bankrupt and Twinkies disappeared, consumers retorted through Facebook, Twitter and other social networks. Apollo Global Management listened and today Twinkies are back. The lesson? Pay attention to the consumers in your networks and find out what products they want and need. Social media gives them a clear voice.

And FYI: The previous owners of the Hostess brand did try to respond to America’s cry for “healthier” junk food last summer (before they declared bankruptcy) when they introduced a lighter and leaner Twinkie. A single spongy treat now has 135 calories and weighs 38.5 grams, compared to the traditional Twinkie, which weighed in at 42.5 grams and had 150 calories. The change may not have saved the previous owners from bankruptcy, but the new brand owners are packaging the slimmed-down Twinkie, so you can snack without guilt and those extra whopping 15 calories.