Lithtex Printing Solutions

Marketing to Millennials: Just Tell a Good Story

There’s a new kid in town and they’re looking to spend. Yes, our latest young professionals that have been coming online in recent years are from the millennial generation. And these aren’t your parent’s consumers. If you’re looking to get a piece of their pocketbook, you have to understand how to change your marketing message to grab their attention—and there’s a lot of noise for them out there. Here are a few ways to have some impact in the market.

Find Your Zen
If you’re going to market to millennials you have to think about your business holistically. You can’t force marketing on your product or a millennial won’t buy your product—or your message. Product design and the marketing message are inseparable. Think Apple. So take a look at your products and truly understand the “why.” This will give your marketing meaning.

Get Real
Millennials can smell a rat. They’ve grown up sharing their lives with the world. They want authenticity in their relationships, and that includes relationships with the companies that sell them their stuff. The easiest way to understand how you can market to them is to listen. This will give you an opportunity to weave your product story into their story and show them that they’ve been heard. Speak in their language. The casual tone may bother you at first because it may feel unprofessional. But the kids will dig it if you do.

Let All of Those Emotions Out
If you develop a good story around your products, it humanizes your brand. Now you’re a person talking to a person. That’s the foundation of human existence. That vulnerability may have you squirming in your seat, but you’re going to build a level of trust that millennials crave.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com