Lithtex Printing Solutions

3 Social Media Trends for 2014 that Your Organization Should Care About

Sunsets are coming quicker each day. So as our days grow shorter, it also indicates there are precious few of them left in 2013. That means it’s time to start on your marketing plan for 2014. We’ve done some homework to help you with the pesky, ever-changing social media landscape. Here are the top three social media trends to pay attention to in 2014.

Come on You Have to Do It
If you’ve been shirking the social media trend, it’s probably time to do something. We’re prognosticating that it’s not going away any time soon. This doesn’t mean you have to do it all (Facebook, Twitter, Path, MySpace (making a comeback in 2014), Pinterest, etc.) that trend is over. Amplify your other marketing efforts by incorporating a social media aspect. Stop treating it like a separate beast. Social media is part of the greater whole of your marketing plan. Side note: Social media plays an active role in helping to boost your organization’s SEO.

Kodachrome, You Give Us Those Nice Bright Colors
This should be no surprise, but images get noticed. This has always been the case for any marketing medium, but new social media tools introduced in the past few years have changed the landscape of how images are consumed. Pinterest is working on shedding its females-only network as retailers continue to jump on board to add this—and other image based social media tools like Vine, Path and Instagram—to their marketing strategy.

Consumers Actually Click
Us consumers are a smart bunch so online advertising is working to outsmart us. And it’s beginning to work. Be on the lookout for ad retargeting, where ads can be placed on social sites based on your visits to other sites. And if you’ve been on Facebook recently you see a great example of native advertising, where promoted content is placed among your friends’ food photos. While this type of advertising may seem creepy, it’s an efficient way to spend your advertising dollars and consumers actually get content they’re interested in—a win-win.

Always remember, all of these social media tools are rented space. They’ll happily change on you at any time, and often do without notice. Keep your website the center of your online marketing strategy.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

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Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com