Lithtex Printing Solutions

Two Lessons in Customer Satisfaction that Could Save Your Business

The more we understand our customers the better we can serve them. And the better we serve them the more business we get. That would seem to prove logical. So, here are two quick lessons on customer satisfaction that you may have heard before, but it’s always good to be reminded how to be nice to your customers.

Lesson #1: It takes a lot to satisfy an unhappy customer.

Unhappy customers don’t want a discount off their next purchase or a pre-written letter of apology signed by your team. What they really want? A connection. Meaning they’d like genuine sympathy. We’ve all been disappointed with a purchase, so your team should be equipped with some genuine understanding and a heartfelt apology. And give them a chance to tell you exactly what went wrong with their purchase and how you can correct it.

If you’re successful you’ll not only retain the customer but turn them into brand lovers, touting how well you handled the situation.

Lesson #2: There are two kinds of loyalty.

Type one isn’t earned. It’s the loyalty of convenience.

If your business is geographically more convenient, your website is better structured, or your phones are more likely to be answered, you’ve won those customers. But it’s a very superficial type of loyalty. It could be gone with a move across town or an arrival of a newer, closer business.

Type two—you guessed it—is earned. It’s the loyalty of satisfaction.

And this ties back to lesson one. Customers with this kind of loyalty are committed to your business because of positive past experiences. And that’s hard to tarnish—as long as you keep handling your customers with care and complaints with compassion.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com