Lithtex Printing Solutions

Why Your Marketing Still Isn’t Reaching Millennials

The chatter about how to market to Millennials is incessant. This cacophony of advice seems to be a panicked response to the idea that Millennials are completely enigmatic and impossible to reach. Though often backed by some form of research, the resulting tips and tricks can do more harm than good.

When it comes to Millennials, you simply can’t believe everything you hear. If your marketing efforts still aren’t reaching the coveted generation (with lots of influence and potential buying power), take a step back and consider these possible reasons why:

- You’re getting the wrong info. If you dig deeper into some of the studies of Millennials, you’ll find that their data is often based off of a relatively small population. A group of 1,000 can’t adequately represent the more than 80 million Millennials that live in the United States, nor can a focus group that provides primarily anecdotal evidence. Before you completely change your marketing plan to accommodate new findings, make sure the stats actually reflect a characteristic of the generation as a whole.

- You’re connecting the wrong dots. Say you read that Millennials rather interact with brands on Facebook instead of Twitter. That doesn’t mean that A) you don’t need to have a Twitter account or B) Millennials will interact with your brand on Facebook. It’s easy to draw big conclusions about what they do and don’t like, but marketing that’s backed by common sense is going to be a lot more effective than marketing that’s trying to chase a (possible) preference of Millennials.

- You’re searching for the wrong things. Though there are countless articles written about marketing to Millennials every day, they all seem to have one thing in common: they all search for the differences between Millennials and other people. But what good does that really do? The constant hunt for quirks and contradictions makes it seem like Millennials are some strange species of consumers, when in reality they are quite similar to other generations.

- You’re trying way too hard. Millennials aren’t dumb. They know when they’re being targeted. When an ad includes a picture of a hipstery 20-something wearing a plaid shirt, oversize glasses and a bowler hat, it can seem like a silly stereotype of a generation composed of many different kinds of people. It’s obvious when you’re trying to make your marketing seem uber cool, and a lot of times marketers’ definition of “cool” can be somewhat diminutive and condescending. Like any other demographic, Millennials will respond to marketing that tells a story and tells it well.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

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Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com