Lithtex Printing Solutions

How to Develop a Clear Marketing Message

If you’ve played the game telephone, you know how a message can get mixed up before it reaches its target. One person whispers a message to the next person, and so on, until it reaches the last person. Most often, that message is nowhere near the starting message.

Marketing can be kind of like that, if you’re not careful. The single most important aspect of marketing is to make sure that the message you want to convey is the same message that your audience receives. That means your business needs to develop a clear, concise message that is easily relatable with your marketing efforts. Here’s how to make sure you’re coming in loud and clear.

Craft the Message
Figuring out what you want to say could be the hardest part. Sometimes, marketing messages go out with little thought at all other than the end goal. Determine what you want the end goal to be and then discuss how you can make that happen.

Brainstorming is the first step. Maybe your business determines that you need to get more new customers, and you think you can do that with a special offer. The returning business from these new customers would far outweigh the money spent on that marketing campaign. This is just one example of an outcome from a brainstorming session. You’ll be able to be much more detailed with a specific case.

Eliminate Jargon
Messy words and muddled messages happen when you overthink the message or assume your audience knows more than they do. Take a look at your message and act as if it were the first time you were hearing of your company or the special offer.

Would you understand it? Does it get the point across? Would you be likely to follow through with whatever you were asking for? You could even ask somebody who isn’t familiar with the marketing campaign if they understand what you’re aiming for.

Use the Right Channel
Sometimes it’s not about the message you’re creating and it’s more about how you’re delivering it. You could have the best copy and it might completely flop because you didn’t get it to your audience in the right way.

For example, if you’re trying to reach an audience of mainly baby boomers, your first choice to reach them probably wouldn’t be snapchat. However, if you were trying to reach a group of teens with your message, snapchat might be the way to go. Figure out what makes the most sense. Also, don’t forget that you can tie in different parts of your marketing campaign to different channels.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com