Lithtex Printing Solutions

How to Build a Lasting Logo for Brand Impact

Building a logo is only one part of your brand, but it’s also an incredibly important visual representation of what you do. That sounds like a lot of pressure, but there are some easy steps you can take to make sure your logo has lasting power and conveys exactly your mission. Check out these tips.

Things to Consider
You may not be able to design this logo in-house if you don’t have the design staff—that’s ok. You can meet with a design group who develops logos and work with them to determine what you want. Some things to consider include:

  • What types of colors are associated with your company currently, and do you want to keep them?
  • What types of imagery come to mind when you think of your company?
  • Do you want there to be words included with the logo, or just an image?
  • What is your company’s tagline, your values and mission?
  • What type of feeling do you want this logo to invoke?

Strategizing and answering these questions before you ever dive in will help tremendously with the direction of the logo. Throw out some words that you associate with your brand and figure out how you can tie them into a logo.

Use a Focus Group
It’s virtually impossible to get everybody on board with one logo. While you can’t please everybody, you can make sure to garner feedback that is constructive and helpful in the process. Bring in a group of outsiders who aren’t sure what your company is. Then, give them some different options and ask them questions about what they think you do, how the colors and the design make them feel, etc.

Redesign the Outdated
Don’t shy away from tackling a new logo if the times call for it. Often, brands change. The meaning of what you stand for changes with the times. If you already have a logo but it has been there for years and no longer suits you, it’s time to consider a redesign.

Sure, that’s a large task and it’ll take time to create. Plus, you might have die-hard supporters of the current logo. Present the logo redesign as an opportunity for growth and give your reasons for why it’s outdated. Somebody will be willing to listen, and you’ll hopefully be on the right track to creating a lasting logo and brand that will boost your marketing efforts.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

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Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com