Lithtex Printing Solutions

The Power of Embracing Local Marketing

You gotta think BIG. Or, at least that’s the thinking when you start to get into the marketing world. There are billions of people out there, so how are you going to reach them all?

The answers might be closer than you think. Before you sink your teeth into the big, wide world of marketing, consider taking a closer look into your own backyard. Today, let’s talk about the benefits of local marketing for your business.

Kristie Notto outlined some reasons that local marketing is a great option in a recent post for the Huffington Post. Here’s what she had to say.

Real-Life Relationships Rock
Who would you trust more—Sarah whom you’ve spoken on the phone with and lives five states away, or Sarah that you’ve had face-to-face conversations with multiple times and who you’ve networked with? If both of these Sarahs are the same other than their location, you’d most likely feel more comfortable with the one you’ve met in person. Why? Face-to-face matters.

Building trust happens when you know the person. Communicating only via technology makes building those relationships a little more difficult. Thus, real-life relationships rock for business!

Word of Mouth Still Works
Again, it goes back to trust—would you more so believe a review you read online or your very best friend? Probably your best friend. If you’re marketing local, each customer that you turn into an advocate helps your marketing efforts.

You can even do promotions to encourage your true evangelists to shine. Offer free services or a discount if they refer a friend. Or, you could host a contest where your customers post online to reach all of their social media contacts. The person with the most likes could get a special prize. Get creative to get word of mouth marketing going in your local community.

Local Events Build Ties
Utilize what you have right in front of you—a physical location. If you truly believe in your business (which you should) then you’ll want your customers to see the awesomeness that is behind your company doors.

Host events in your community to help get your name out there. Invite customers to come to an open house or a special event where they can see first hand what you’re up to that week. You’d be surprised at how many people are curious about the inner workings of your company. Plus, those face-to-face interactions help with the relationship building that we discussed earlier. Interaction is a beautiful thing for your marketing efforts.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com