Lithtex Printing Solutions

Agile Marketing: A Fresh Approach to an Age-Old Tactic

Just when you think you’ve tried everything, something new comes along. At first, you’re a little scared to try it because change is hard and scary. But then, sometimes if you embrace the change, great things will happen.

We’re still talking about marketing, aren’t we? That’s right—there are the tried and true tactics of marketing, but as the world evolves so do our tactics. That’s why you should consider an agile marketing plan. It won’t be for everybody, but it might be for your business. Read about it and then decide for yourself.

What It Is
Agile Marketing sounds scary but it’s easy to understand when you consider the root of the words. Forbes.com recently described the process. The word “agile” suggests that something is quick. Agile marketing is just that. Before you get defensive about not spending the proper time and care on your business’s marketing efforts, consider this—agile marketing simply takes a larger marketing plan and breaks it up into smaller “sprints.” These sprints take place in small teams with everybody working toward the major goal.

Why It Works
Sometimes with big projects, it’s easy to lose focus. Have you ever been a part of a project that seems too big and far fetched to ever come to fruition? Many of us have been there. Everybody starts out energized and ready to tackle the project, but by the end sometimes you forget why you even started.

With agile marketing and different sprints, your teams will become reenergized with each new planning session and the end of each new sprint. Experts recommend sprints of anywhere from one to four weeks at a time.

How You Can Use It
Try easing into agile marketing with your next campaign. Start with the overarching goal to accomplish, then narrow down how you’ll achieve that end goal with smaller sprints. Plan for the first sprint, and don’t forget to provide updates.

Remember, agile marketing is not for every business; but don’t be scared to give it a try just because it’s different. Your business can benefit from all different types of practices. In order to break through and innovate, you might need to forge a new path. Agile marketing might be a good option for innovation.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com