Lithtex Printing Solutions

How to Create an Email Marketing Campaign

How to Create an Email Marketing Campaign

Email marketing may seem like something only the big-wigs can afford to do (Apple, Google, eBay, you get the idea), but it can also be very successful for locally-owned businesses. Email marketing is a simple, affordable and effective way of reaching out to customers.

In fact, according to the Direct Marketing Association, the average business in 2011 made a $40 return on every $1 investment in email marketing. If your small business is interested in promoting itself through and gaining new customers, check out these tips and steps to creating an email marketing campaign.

1. Choose an email provider.
The first step in building an email marketing campaign for your small business is choosing an email marketing service provider to utilize. For best results, it’s better not to use an email platform such as Gmail, Hotmail or Outlook, but rather a company specifically designed to support email marketing campaigns.

Companies which provide email marketing campaign platforms will allow your business to draft and send bulk emails, create and manage your database, offer customizable email templates and even campaign management software. These type of services allow your business to continue to check back on the campaign and follow its return on investment.

2. Build an email list.
Next up: build your business’s email list of potential and current customers. Set up a database on your email platform with all of the email addresses available from clients. One easy way to add emails to the list is offering an “Email Signup” link on your company’s website, which will feed straight into your email database.

When promoting your email signup, be sure to include all expectations and benefits customers can have from following campaigns. Items such as “Exclusive offers and promotions” and “A free sample!” are great incentives for clients to see before signing up for your email list.

3. Decide on campaign objectives.
Once you have a significant email list of existing and possible clients, decide on any objectives you have for the campaign. Why are you sending the emails? What do you want them to accomplish? How do you want to demonstrate your business to subscribers?

Once you have these questions answered and outlined, and your specific goals established, you can start building your physical campaign, focusing on the specific goals. Outlining your campaign objectives beforehand gives your promotions a clean, crisp and specific purpose that’s easy for customers to see and follow.

4. Draft an email.
Now comes the fun part: drafting your email! Many email marketing campaign providers will have templates available for you to choose from for your email, but it’s important to still keep these content tips in mind:

  • Use a strong subject line. The stronger the line, the more likely people are to open the email.
  • Grab their attention. Get your readers interested with an attention-grabbing headline.
  • Remember text/image ratio. Have a good mixture of text and images to keep people’s interest.
  • Emphasize call to action. What do you want your readers to do? Tell them!
  • Personalize it. Try personalizing your emails with the recipient's name.

5. Send it out.
Finally, now comes the time to officially send out your email marketing campaign. Consider the best day of the week to send your emails, best time of the day, most responsive subject lines, how best to personalize your emails, etc. The more practice you have, the more efficient your business will become and the more income you will generate!

When it comes to marketing for your small business, consider an email marketing campaign to engage customers and drive sales. Not only will you save money, but your business will prosper and grow in effect.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

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Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com