Lithtex Printing Solutions

Evergreen Content: What it Is and How to Use it

Evergreen Content: What it Is and How to Use it

When it comes to marketing, content marketing primarily has taken off, and is huge in garnering new customers and promoting a company. For businesses, marketers and professional individuals alike, one specific type of content that’s popular is “evergreen content.”

In terms of website targeting and search engine optimization (SEO), evergreen content is the perfect way to keep fresh, current content on your website for visitors to see. What is evergreen content and why is it so important? Today, we have the answer to that and more. So let’s dive in and see how you can start optimizing evergreen content.

Evergreen Content, Defined
Question number one: what is evergreen content? Evergreen content refers to website content which is search engine optimized and continually relevant to website visitors. This means it stays “fresh” for readers, regardless of when they are reading it. Like an evergreen tree, evergreen content is in season year-round.

Maybe you’re thinking, “Wouldn’t everything online be evergreen, then? If blog posts aren’t taken down, doesn’t that mean they’re always accessible to readers?” The difference between regular website content and evergreen content, though, is evergreen continues to be relevant after its publication date, rather than a dated, timely post.

Why Evergreen Content Is Important
Evergreen content is important to have on your website because it boosts your SEO rankings. Since evergreen posts never lose their relevancy, they often have no expiration date and generally use keywords which are searched for over and over again.

This results in search engines finding, categorizing and recalling the content more often, because it is still relevant to the searcher. Therefore, evergreen content continues to increase website traffic, even long after it’s been posted. In other words, the business gets more bang for its buck, because more people are drawn in through one single post.

What Evergreen Content Is Not
Now that you know why your website should have evergreen content, let’s get a clearer picture of what that looks like. First, here are some things to remember evergreen content is not:

  • Timely news articles. No current events, updated info or recent news information. Unless something is going to be around for a very long time, news is probably not evergreen.
  • Dated statistics. Numbers and statistics are great for content, but not if you’re looking for something evergreen. They can often change and become outdated.
  • Seasonal articles. Content celebrating holidays or a season are awesome for your website, but are not particularly evergreen.
Evergreen Content Ideas
If you need some ideas to get started on creating your evergreen content, here are a few:

  • List articles. Articles with general lists about a topic, e.g. “Top 10 Ways to Bring in a New Customer” are a great way to appear informed, while staying evergreen.
  • How to tutorials. “How to” articles are always helpful. To stay evergreen, make sure your how to articles are relevant without being particularly timely.
  • Product or service information. For a business, fun articles on a particular product or service definitely boosts evergreen content. Just make sure that product or service is staying around for awhile, rather than a seasonal promotion.

While evergreen content shouldn’t be all of your website posts (you do need some timely articles, of course) it’s a great way to increase your SEO rankings and boost website traffic. Give it a try to see how your marketing strategy improves and grows.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com