Lithtex Printing Solutions

How to Start off a New Year for Marketing

How to Start off a New Year for Marketing

Happy new year! 2017 is out the door and 2018 is officially here, and brings with it new ideas, new innovations and of course new business tactics. You’ve already heard about new marketing trends coming in 2018, but how can you put those trends into place? How can you make sure your marketing efforts will be successful in 2018?

The new year brings with it a new business quarter and a blank page full of opportunity for marketers. If you want to make sure 2018 is successful, there are a few things to put in place now. We’ve compiled a list of a few ways to start off a new year for marketing.

1. Set your goals.
First and foremost, set your marketing goals for 2018. What is it you want to accomplish? The best type of goals are S.M.A.R.T.—specific, measurable, attainable, relevant and time-bound. For example, maybe a small business wants to be on the first page of relevant search results within their area by June 1st. A goal like this is S.M.A.R.T. Establishing your goals early-on in 2018 will make building and developing your marketing strategy even more successful, because you have something the team is working toward accomplishing.

2. Identify your target audience.
Next, identify your target audience. Is it the same as last year? Maybe this year you hope to bring in a new target audience. For example, last year a business focused primarily on middle-aged adults, but this year they hope to expand into young adults. Map out who your target audience is and how they’re the same or different from years before. Then, consider how best to reach that audience. If it’s the same as 2017, what are new techniques you could try to reach them? If it’s slightly different from last year, what techniques are most applicable to this audience? When you identify your audience and how to reach them, steps will become easier to take throughout the year.

3. Build a strategy.
Next, build your marketing strategy. Of course, this strategy can change and adapt as the year goes on, but it is beneficial to start out with one from the very beginning. Whether you choose to do your marketing in-house or outsource it is up to you, but having a comprehensive strategy to start working from is a great way to get your marketing off to a good start for the year. What is your SEO marketing strategy? Or, perhaps your social media marketing strategy? All of these various components become part of a bigger picture marketing strategy for you or your small business in 2018, and guide you toward growth.

4. Generate new content.
Content marketing is a vital piece of any comprehensive marketing strategy. Put together a calendar and strategy for the new year for the type of content you plan on creating. Perhaps you’ll build a new blog for your business. Or, create a video marketing campaign. While you definitely don’t need to generate all of your content for the year right at the beginning, having a strategy in mind for what content you want to produce and when is a great first step in generating new content for 2018.

5. Create or clean up your profiles.
Social media marketing is projected to be a massive trend in 2018, so make sure you’re on top of it. If you don’t already have professional social media profiles, create them. If you do have them, clean them up and make sure they properly display your brand. Create a social media marketing strategy for 2018, and then maintain it throughout the year. Starting off on a good foot now with social media will be extremely valuable later on as it continues to grow and expand.

2018 is here, so make sure you and your professional brand are ready for it. Try some of these tips to start off the new year of marketing on a high note and continue to grow your brand.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

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Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com