6770 NE Century Blvd Hillsboro, OR 97124
6770 NE Century Blvd Hillsboro, OR 97124

While the Olympics are incredibly different from your business and marketing efforts, there are always lessons to be learned from the events going on around us. Take this opportunity to learn from some of the world’s best athletes!

The concept is simple—if you run into someone in an elevator, would you be able to sell them on your business, your product or even yourself as an employee in the short amount of time it takes to get to your destination?

In a world where emails ding every five minutes, send your customers a message the old fashioned way—using direct mail, A.K.A. snail mail.

Over the years, the amount of copy used in direct mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of copy used in direct mail pieces has dropped by a whopping 62% over the past two decades.

Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words are a powerful tool.

How will your business use personas to reach customers? From marketing to communications and test groups, there are so many ways persona groups come in handy.

In order to engage with your audience to the world, first you should truly understand who you are and how you can best play to your strengths.

Now that mandates are being lifted and life as we once knew it is slowly coming back into view, it’s time to adapt to a new way of making connections and networking.

When you want to get something right, consult the experts. For direct mail, there is no greater expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know. And know that Lithtex is here to help you, end-to-end, to make sure your direct mail campaign drives results.

Your customers are just like you. We’re all human, so follow the golden rule, and treat your customers the way you would like to be treated as a customer.

How will you help beat the heat and provide some marketing relief? It’s time to get creative as summertime rolls around and brand your business in the community.

Spring may be coming to an end but it’s never too late for a little spring cleaning—especially when it comes to your marketing plan.

Email marketing gives you the opportunity to reach your target audience virtually and with little cost. When done correctly, email marketing can be a lucrative tactic for your small business.

Mistakes happen. The most important part is what you do to learn from them. Take it from marketers who have been there… all of us! These common mistakes have happened to us all, but you can take steps to ensure they don’t happen to you.

Did you know that a start-up business gets half of its new customers thanks to great signage? Or that 35% of passersby would not know that a business was there if it weren’t for the sign?

One of the main reasons people order custom stickers is to draw their attention to a their product and in different ways. In this modern world, most businesses depend on the label as the first round of promotion, strategy and marketing. The rate of competition has increased as it becomes easier and easier to start. When people walk into a store, they are likely to look for a specific brand of a product because of the displayed labels. So, it is quite clear that many a times if you are convinced to buy a product, it is because it has an attractive label that communicates the features. Then you will realise that label and sticker are important ingredients to a successful business.

Whether you’re looking to offer a sale during Memorial Day weekend or your business is closed for the holiday and you’re still looking to get in on the action, there are plenty of ways for your company to get involved.

How will your business get creative and brand outside the box (or even ON a box!)? Use this guide as a jumping-off point to lead a creative discussion with your team. You never know what’s waiting to be a big branding win for your business.

Use this spring as a reminder that the season of renewal is upon us and you can ensure your marketing efforts are up to par.

In honor of Earth Day on April 22nd, take this opportunity to reevaluate your marketing campaigns and practices to ensure you’re doing the best you can to go green with your campaigns.

At the core of marketing is the idea that you need to get your message or product in front of as many people as possible who are considered qualified potential buyers. With each generation comes a new idea or a new way of doing business.

We may not be able to do team building in-person, but there are still various ways to ensure your bonds come out stronger than ever.

If a marketing campaign goes out to the world and you didn’t track it, does it make an impact? Maybe, but you’d never know it.