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Make Your Marketing Campaign Homework

It’s hard to believe that school is looming for students yet again. If you’re living in a college town you’re probably bracing for the invasion. This year, why not embrace the students as a local resource for your marketing efforts?

While school is still the furthest thing from the minds of sun-soaked students, professors have been at their desks planning classes for the coming year. Here’s how to become a part of their plans.

Get real world work. Professors appreciate giving their students a real life example instead of a fabricated one. In turn, students typically put more effort into these assignments if their work has a chance of actually being used. So offer to give access to your business as a marketing class project.

Keep it real. Understand what your company needs before you make a pitch to the professor. Do you need market research about your prospects or do you need direction on a full-blown marketing campaign? You want the professor to give clear direction so the students come up with a campaign you can use.

If you know you need to market but don’t know how to do it and you don’t have the cash to throw at a marketing firm, then marketing classes are a viable option. Not only will you be getting some inexpensive marketing help, you’ll be helping students gain valuable experience they can use.

Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
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