First Comes Love, Then Comes Marriage, Along Comes a Lifestyle Brand
Posted on 02/28/2011
Your relationship with a company’s brand is like dating. You may try out a few different brand names at first, then over time you become more loyal. Eventually you find out that you become hitched to a particular brand. In essence, you’ve fallen in love. A lifestyle brand becomes a part of you.
When you see a swoosh you instantly know it’s Nike. But lifestyle brands are beyond mere brand recognition. Lifestyle brands, like Nike, have a way of connecting to a person and making the brand a part of a person’s life. Achieving lifestyle brand status requires time, but the effort can pay off in a big way. Through the following examples, you too can become a lifestyle brand that will make your company something to love.
Polo Ralph Lauren Corp.
Looking to these enormous lifestyle brands may have you thinking that there’s no way to achieve that status. Remember these brands started small. Nike sold shoes from a trunk of a car. Apple sold computers from a garage. If your goal is to remain local, take a look around your community. There are local lifestyle brands around you. All you have to do is have a vision, share it with your employees and share with the community through advertising. Deliver on the promise of your vision and soon you’ll have suitors lined up at your door.
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