A Simple Idea Spreads
Posted on 04/25/2011
April 28 is Pay It Forward Day. Based on a novel, the holiday employs the simple idea that, if you do a good deed for another person and encourage them, in turn, to do something nice for another, the world would be a better place.
This notion can be applied to marketing your organization. If you give your customers something that’s buzz worthy, they will forward it along to others. Here are some ways to get your marketing forwarded.
Keep it Simple
Don’t Play it Safe
While your marketing message spreads, remember to celebrate Pay It Forward Day by challenging yourself to do three good deeds for others and encouraging them to pay it forward. The goal of this holiday is to reach three million acts of kindness. To participate in the official holiday, visit www.payitforwardday.com.
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