Why Top Brands Utilize Social Media
Posted on 12/26/2011
Social media is a trend that doesn’t seem to be slowing down in the branding world—from Facebook, Twitter and Google Plus, and others continuing to emerge. You may not be a social media guru, but for your brand’s sake, social media is worth a second glance.
According to a recent Mashable article, research from a firm called Brightedge found that 93 out of the top 100 brands are on Facebook. Likewise, 77 of the top 100 brands have Google Plus. The list of the top 100 brands came from Millward Brown’s list of Top 100 Most Valuable Global Brands 2011. Among some of the brands on the list are household names like Apple, Google and McDonalds.
And these days, almost everybody and their dogs are using social media. Literally, some people have created social media pages for their household pets. Even grandma is getting in on the social media action. And although not everyone has signed on to social media, there is still a large percentage of the population that utilizes social media everyday.
By creating a page for your company, you have another avenue to advertise your brand, values and mission. Keeping that in mind, what makes branding successful in the social media world?
Determine a Purpose
Consistency is Key
No Room for Slack
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