Major League Marketing—Baseball Tips and Tricks for Your Business
Posted on 07/30/2012
The crack of the bat, the roar of the crowd and the sugary sweetness of cotton candy on your tongue—there’s magic in a Major League Baseball game. Fans aren’t just loyal to their favorite ball club, either. They’re loyal to the ballpark experience.
Every business could infuse their marketing strategy with the magic of the Major League. Keep reading for our ideas on winning and keeping business like a baseball pro.
So as you might expect, hot dogs aren’t exactly a hard sell at Wrigley Field. Instill a sense of continuity between your company and your clients’ to replicate the marketing gold of the MLB. You want your star customer to think they can’t do business without you. For instance, a local boutique may be known for their distinctive packaging. Whichever company can earn the spot as their go-to producer may have hit a home run for reliable revenue.
Ortiz could hit dry spell in the box, but he’s still worth the money because his batting average is consistently high. There are too many risks and “what ifs” in business today. Make sure customers rely on you. Fail with faulty products, late orders and disappointing service and your business will earn its seat on the bench.
Baseball Cards and Lasagna
For example, a restaurant can print coupons that suit the tastes of every patron. A restaurant whose frequent diner always order lasagna (you have to pay attention, see) would be smart to send their loyal lasagna fan a coupon for their favorite dish.
Take in the next major league game to make your marketing even better. You were going to watch it anyway, right?
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