3 Tips for Packaging That Really Packs a Punch
Posted on 08/27/2012
Imagine Christmas morning with the most boring parents in the neighborhood. Two kids with bleary eyes and flannel pajamas tumble down stairs excitedly, only to stumble on a pile of building blocks and baby dolls. Their overly practical parents decided that glossy red and green paper was a waste of money. And curling the gold ribbon was just too much trouble. Tsk tsk.
Unwrapping presents, no matter the holiday, is half the fun. The same principle applies to your business’s packaging.
It doesn’t matter what your product is, or how much you charged for it. Packaging will either enhance or reduce your product in the customer’s eyes. To increase sales and encourage repeat customers, you better make sure your packaging enhances the product.
The Truth About Texture
An intriguing texture will highlight the value of your product. A box of chocolate tied with a velvet ribbon makes the contents feel—even taste—extra luxurious. Are you going for a luxurious, hassle-free or delightful customer experience? Whatever mood you want to evoke in customers, use texture to enhance it.
The Color Purple
For example, a winery with a grape motif on all other marketing elements would be crazy not to extend the design to their packaging. And the color purple would be perfect for wine crates that really stand out.
A Matter of Material
Great packaging makes a good customer experience even better. It can build anticipation and signify what’s special about your product. Like wrapping paper, it can even prolong the fun of being your customer.
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