Make a Movie to Enhance Your Content Marketing Success
Posted on 05/27/2013
Mind over matter—it’s a mantra for a reason. Although it can be scary trying new things to market your business, innovation and nuances keep your marketing fresh.
Content marketing involves the creation and sharing of content that’s engages and informs your target audience. The more captivating the content, the more likely it is to be circulated. Movies present your message in a way that text and plain images can’t. It gives you a unique opportunity to show some personality, and it can even be done on a reasonable budget.
We’ve got a few simple tips for creating top-notch movies to enhance your marketing efforts.
Keep them Short and Sharable
Next, make sure your video is in a readily sharable format. So make a Facebook post, tweet it, pin it and any other means you have to circulate it. Consider attaching this video in your next email newsletter—including videos in emails is said to boost conversion rates by as much as 50 percent. The more you can share the video and get it shared, the more brand awareness it brings.
Make it Useful
What do they get out watching? A helpful tip or easy solution? A product demonstration? An answer to a question? Additionally, ensure that your video integrates your company’s culture and personality, as videos are an awesome opportunity to do so.
No matter the topic you select, ensure your video is high quality. A low quality video reflects poorly on your professionalism and authority of the subject matter. That doesn’t mean you need fancy equipment. Many low cost cameras—including your iPhone—can do the trick, depending on the subject matter. You just want to be sure your video is a caliber of video you yourself would watch.
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