Expect the Unexpected for Marketing in 2014
Posted on 01/06/2014
So what can you expect for the world of marketing in 2014? Unpredictability. There’s no such thing as a sure thing when it comes to business, so creating an accurate forecast of the next year is impossible. After all, who saw Snapchat’s crazy rise to success coming in 2013? There’s no way to determine what The Next Big Thing will be, but that doesn’t mean that you have to be anxious and unprepared.
The only thing you can count on is yourself, so gearing up for the rest of the year will allow you to navigate the changes that lie ahead. Here are some ways to develop maximum marketing adaptability:
Get your ducks in a row.
Identify the story that you’re trying to tell with your brand.
Don’t put all your eggs in one basket.
Have different team plans in place.
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