How to Surf the Changing Tides of Social Media
Posted on 04/28/2014
It is a confusing time for social media. It seems like every day, new and conflicting reports come out about the future of different platforms. Is Facebook a sinking ship? Or is it simply being used by a new demographic? Is Instagram the new thing? Or should you be using Snapchat?
In addition to all of the ever-changing buzz, Facebook has recently switched up their algorithms. If you’ve been watching your business’s page, you’ve probably noticed a big decline in the number of people your posts are reaching.
So how do you navigate the tricky waters of social media marketing? These three rules will help you stay afloat:
1. No matter where you’re posting, make sure what you’re posting is worthwhile.
2. Pay attention to numbers and followers.
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