Lighten Up! Why You Should Use Humor In Your Marketing
Posted on 06/09/2014
With the recent increase in the prevalence of sadvertising (think commercials where puppies and horses form unbreakable bonds), humor isn’t quite as ubiquitous in marketing as it used to be. While tugging at heart strings is effective, funny and clever marketing is a great way to demonstrate a brand’s personality. Shared humor helps to connect you to your customers, and it certainly makes you more memorable. You can cut through the noise by using wit instead of an overwhelming amount of nostalgia. Check out these tips and ideas:
- Know your audience. This is the number one rule of comedy, and it’s a critical component of your success. Identify what your audience would find humorous, and whatever you do, don’t offend anyone.
- Identify the problem and then exaggerate it to its extreme. Your customers have a problem, and your business offers the solution. Play with the seriousness of that relationship by exaggerating one or the other.
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