6 Steps to Creating a Social Media Strategy
Posted on 10/16/2017
So, you heard you need to be present on social media. At first, things were going pretty well. But then, they slowed down; and now, you have no idea what to post anymore. Worse yet, you forget to post, or no one on your team has the time or capacity to take it over. So your accounts just sit there, with no one monitoring them.
Sound familiar? All too often, businesses try to jumpstart their social media marketing, but after just a few months, keeping up to date falls to the wayside. How can you ensure social media accounts stay active and engaged? Simple—through a social media strategy guide. Outlining a strategic plan will boost engagement on social media, make sure posting gets done and grow your network. Unsure where to start? We have you covered.
1. Write things down.
2. Audit your current presence.
3. Establish your goals… and how to get there.
4. Create a timeline.
5. Choose your tools.
6. Assign the job.
Social media marketing may seem like a daunting task to accomplish, but with enough planning, you can create a strong social media strategy guide to use in the implementation process. Try it out and watch as your social media presence strengthens and your network expands.
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