6770 NE Century Blvd Hillsboro, OR 97124
6770 NE Century Blvd Hillsboro, OR 97124

Mind-Blowing Stats for Why You Need a Wide-Format Sign

Wide Format Printing

Did you know that a start-up business gets half of its new customers thanks to great signage? Or that 35% of passersby would not know that a business was there if it weren’t for the sign? 


These are some of the data that show why you should be investing in great wide-format signage for your place of business if you aren’t already. 


Here are some more statistics compiled by Brandon Gaille, a widely recognized marketing expert with one of the most downloaded marketing podcasts (“The Blog Millionaire”) in the world. 


  • 15.6%: Average increase in sales revenue in the fast food industry by adding a large pole sign
  • 7.7%: Average increase in sales revenue in the retail industry by replacing a storefront wall sign with a larger sign
  • 85%: Percent of customers who live or work within a five-mile radius of your business
  • 50x–60x: Number of times per month passersby could see your on-site sign
  • 40%: Percent of convenience market customers who stop on impulse based on a sign
  • 35%: Percent of customers who know about a local business because they saw a sign while passing by
  • $.02: Cost per 1,000 views for a single on-site sign



These are just a few of the data points that show the value of high-impact signs to draw customers and promote your business. What could the results be for yours?


Data Source: https://brandongaille.com/27-striking-statistics-on-effective-outdoor-signage/