Lithtex Printing Solutions

Marketing Efforts That Make Us Aware of Breast Cancer

Companies put a lot of stock—and money—in their brand colors. You see the golden arches and you instantly know that McDonald’s is just up the road. Coca-Cola practically owns red. Think pink, especially in October. That belongs to Susan G. Komen for the Cure.

October is breast cancer awareness month and the Susan G. Komen for the Cure organization knows what it means to claim a color. This pink movement happened thanks to an amazing story and strong partnerships that helped them build their brand. Here are a few examples of their marketing efforts.

Find Unique Audiences
Do not adjust your TV sets. Those are some pretty manly-men sporting pink to support breast cancer awareness. The National Football League has players wearing pink shoes, gloves, sweat bands and pink ribbons on their helmets. Coaches and referees wear pink hats. Goal posts don pink padding and the football is even branded with a pink ribbon. This effort reaches an unsuspecting and nontraditional audience that helps raise money for the cure.

Build Support From Big Names
The fact is that breast cancer affects every walk of life, so when a celebrity gets behind a cause, you know you’re gaining good support. Christina Applegate and Sheryl Crow lend their name to the cause to find a cure. Other major corporations such as Coca-Cola and Visa also use their marketing budgets to promote the pink ribbon. Of course, this helps their marketing efforts, but it drives awareness for the cause.

“Product” Placement
Even with the support of big names, the Komen organization gets their brand in the hands of practically every walk of life. It seems that you see pink everywhere these days. Wrist bands, car decals, pens, water bottles, coffee mugs and various articles of clothing help spread awareness of breast cancer.

To find out more about the Susan G. Komen for the Cure, visit www.komen.org.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

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Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com