6770 NE Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
Contact Us
6770 NE Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
Contact Us
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  Powerful Print Solutions
Pristine offset printing, and quick turn-around digital printing ensures your project looks good and arrives on time – even under the tightest deadlines.
  Powerful Web portal Solutions
Combine personalization, innovative ordering, integrated marketing, with customizable 24-hour / world-wide ordering access right from your desktop! Now connecting users and assisting in managing brand assets is just a click away!
  Powerful Project Management
We will manage complex projects from direct mail, content data management, mailing lists, variable assembly, packaging and delivery. We do it all!
  Powerful and Effective Direct Mail
We will print, fold, bind and mail. Being a qualified supplier to the US Postal Service, we will connect your marketing with your customer list. These are complex tasks we do to take the worry off of you.
  Powerful branding through Self Promotion
We can apply your brand to all kinds of surfaces. From t-shirts and jackets to vehicles, pens, frisbees, cups and.. well, pretty much anything. We do much more than just apply ink to paper.
  Powerful On Demand Fulfillment
We can reduce your overhead, track your items and maintain a tight inventory. Whatever time or day, we can process your orders with our automated online ordering, allowing you to meet your client’s and dealer’s expectations.
  Powerful Packaging
The world is 3-D. And we have the technology to design, construct, die-cut and deliver a full range of packages created to your exact specifications in all kinds of materials.
  Powerfully Easy
Our tech savvy and obsession over print never gets in the way of our most important business practices: being honest, doing the right thing and being approachable and accommodating. Being friendly, knowledgeable professionals has always been key to keeping our customers happy.
Come visit. Take the tour. We’d love to have the opportunity to show you just how powerful a printing partner can be.

OUR FEATURED PRODUCTS

  • Claim space for your brand in every recipient's office or home. With branded gifts and giveaway items, a simple mug or hat can make a big, lasting impression.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Stacy Henderson, President, Kmotion, Inc.
    Stacy Henderson, President, Kmotion, Inc.

    Having worked with Lithtex for several years, we rely heavily on their expertise and proactive problem solving. We have worked with multiple printers and print reps, and always feel confident using Lithtex as our go-to, as their knowledge and expertise are clearly superior in a very competitive industry.

Gender Differences—Market to Women without Excluding Men

Peruse the aisles at the local liquor store and you’ll notice a curious (or clawed, or cold-blooded, or canine) trend. More often than not, winemakers market their vinos with labels featuring animals. They’ve built their brands around the cute and cuddly or the fierce and furry because they want to attract attention. More specifically, they want to attract female shoppers’ attention, since more women buy groceries than men.

It’s too simplistic to say that all wine-drinking women prefer to sip from a bottle with an animal printed on it. Winemakers need to master the delicate balance between connecting with their target prospects (women) without alienating others (men). And so do you.

The importance of creating marketing campaigns tailored to suit prospective customers is obvious. You can’t offend by fixating on or simplifying gender—but you can’t ignore it either. Here’s our advice for effectively marketing to women without alienating men.

Right & Wrong
Marketers and small business owners often make a fatal marketing mistake: they underestimate female consumers. Demographic studies show that in almost every market women make most buying decisions. Even in stereotypically “male” product categories, like cars or televisions, women sway purchasing decisions. Don’t exclude women in your marketing materials. Appeal to them instead.

Trends & Truisms
To start with, work from a few basic trends among female consumers. (But remember that these features aren’t true for every prospect.) Most female consumers won’t hesitate to ask for input or advice. Make sure your sales team and customer service reps have expert answers ready for them.

Most women also do their homework before buying. Is your presence on review sites like Yelp positive? Will your website answer their questions—or raise more?

Pay special attention to social media too. Women consistently outnumber men on social sharing sites. If you want your product to appeal to women, your business better be active on Facebook and Twitter. Finally, eco-friendly products and environmentally conscious businesses fare particularly well with female consumers. Highlight any green business practices.

Your Final Takeaway
Avoid any marketing campaign that relies on clichés or stereotypes. A direct mail piece in a pastel envelope won’t win you new female customers. Ad campaigns that speak exclusively to men will alienate women, and vice versa. Aim instead for gender-neutral design and packaging like Apple’s. Steer clear of insults, don’t oversimplify consumer preferences and avoid generalizations about your customers.

Increasing your market share involves designing marketing pieces that appeal to women as well as men. Set out to create a campaign that speaks to both sets of buyers.