Lithtex Printing Solutions

Social Media Marketing for Dummies (And Anyone Else Wanting to Get Started)

So you’ve decided to get involved in social media marketing! Congratulations. There’s no time like the present to jump on board. Many companies just like yourself are getting linked, booked and pinned and you’re about to join the great, buzzing conversation.

But social media is a wild beast that is difficult to predict and quantify. Before jumping headfirst, ask yourself a few pivotal questions:

Where’s Your Audience?
Social media is like all media–it exists to connect people and ideas. And since you’re in the business of trying to connect to customers, it’s worth taking a moment to ask if your customers are on social media at all.

Does your target demographic engage online–and if so, which social media platforms resonate with them? Are they tuned into social media companies? Are they already talking about you? If your audience isn’t active on social media, it’s not a good idea to invest time, money and energy in trying to reach them there.

What’s the ROI?
The thing marketers (and marketers’ bosses) complain most about when it comes to social media is measuring the return on investment. How can you tell if your social media strategy is effective? How do you know if it’s worth the effort? Likes, tweets and pins demonstrate engagement, but they don’t necessarily mean anything if you’re trying to produce revenue.

While there are many intangible products of a vibrant social presence, take time to research ways to measure your social media’s impact on your bottom line, not just track the vanity data.

Who’s Going to Do It?
Many like the idea of social media because it’s free. Who doesn’t like free marketing? But it’s not that simple. Someone has to manage your social media accounts, and usually that person will want to be paid. If you pass it onto an existing employee, they’ll have to spend their time on it–instead of another valuable project. Plus, you might not have a social-media-skilled employee, so you might even have to hire someone new.

What we’re trying to say is this: consider the costs and the benefits thoroughly before committing to social media marketing, because you’re better off not doing social media than doing it poorly.
Social media is a powerful tool for connecting your company with those who love what it’s doing. And if you have a good game plan you can influence your loyal followers to do business with you.

Welcome to Lithtex Printing!

The art of printing is not in the press. Or fancy die cuts, or bindery, either. Instead, it’s using printing to make business happen. At Lithtex, printing is about more than just ink and paper - it’s about creating business solutions, and getting results.

Lithtex Printing Solutions was founded in 1973 in Beaverton, Oregon by Les Davis. Originally established as a quick-print shop, we quickly became known as a leading local resource for the fast-turnaround printing needs of local businesses.

Over the years our reputation for top-notch work grew, so did the company. As other printers struggled to compete in a changing marketplace, We acquired more equipment, employees and clients, to become among the largest local printing companies.

Lithtex has always been committed to keeping up with the latest printing technology. As the local business climate changed in the late 1990’s, client budgets tightened, demand for return on investment rose, and technology quickly advanced. Foreseeing a change in the printing needs of businesses large and small, Lithtex evolved by adding digital equipment to its extensive offset printing capabilities to support the emerging need for short-run quality printing—thereby establishing itself as the business-solution driven printing company.

In 2001, we expanded operations and built a 50,000 square foot state-of-the-art printing facility. Today, that facility is Lithtex’s headquarters for developing business solutions for its clients.

In 2010 we were rewarded Hillsboro's "Business of the Year" by the Hillsboro Chamber of Commerce. a recognition that we are extremely proud of.

Today, Lithtex continues to be a recognized leader of solution-oriented printing.

Enjoy your visit!

Check Out Our New Press!

Besides the many standard printing services we provide, we can also fulfill your promotional product needs as well.



Lithtex Printing Solutions
6770 NW Century Blvd Hillsboro, OR 97124
Main (503) 641-5367
info@lithtex.com info@lithtex.com